Author - Brady Akers

Brady is a Campaign Manager at SmartAcre. His comprehensive background in digital marketing, including social media, email, SEO, PPC, and digital strategy, helps him bring value to clients. Brady is energized by companies that understand and embrace the principles of inbound marketing. He brings experience from a variety of companies; from startups to Fortune 500 businesses.

Toot Your Own Horn: How Lead Tracking Proves Marketing’s Value
June 16th, 2017 - Posted by: in Culture

Marketing teams always fight to show their value and earn their budget. Lead tracking and calculating ROI can prove your value and get your whole company on the same page.

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Lead Scoring: Marketing’s Best Assist for Sales’ Prospecting
June 12th, 2017 - Posted by: in Marketing automation

How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.

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Toss Me Align: The value of marketing and sales alignment
May 31st, 2017 - Posted by: in Culture

More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as opposed to a quick win mentality). The second highest marketing strategy priority is “growing traffic to website”, which provides value for both lead nurturing and lead generation efforts.

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Inbound Marketing: The (Not So) Secret to Marketing Success
May 26th, 2017 - Posted by: in Marketing automation

In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog post will focus on another angle of the report: inbound marketing. Specifically, I wanted to point out some key stats that might help you build your argument or justify the importance of an inbound marketing program with key audiences such as upper management and sales.

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Email Marketing: I Ain’t Dead Yet
May 16th, 2017 - Posted by: in Content , Marketing automation

Recently, HubSpot surveyed more than 6,000 marketers and sales professionals; asking about their companies’ priorities, challenges, strategies, and trajectories when it comes to inbound marketing efforts. HubSpot compiles these insights to create their comprehensive report, which was released today: The State of Inbound.

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