As an Account Strategist, Kate provides strategic direction for a team of Campaign Managers and Inbound Marketing Associates to buld high impact, results based campaigns. Kate's background in content and marketing automation allows her to not only think strategically, but also drive the tactics that will lead her clients to their lead and demand generation goals. Kate holds certifications in Inbound Marketing, HubSpot Platform and Pardot and received her degree from the University of Colorado.
Sure, every marketing team is looking to fill their funnel with targeted leads by driving awareness with enticing, relevant content. But, that can be easier said than done.
Understand the basics of drip programs and the improvements that Pardot’s Engagement Studio from Salesforce makes to the process. We'll demonstrate the testing and reporting features of Engagement Studio, and how to incorporate them into your QA process when building and measuring drip programs. Watch to learn how you can use these tools to ensure your program are as impactful as possible.
It is important to know who your search competitors are, and what their strategy includes. Placing the search operator 'related:' before your website name in the Google Search will return the websites that are your closest search competitors.