Lisa has experience developing effective, award-winning communication plans and digital strategies for clients including the Department of Defense. Her specialties include communications planning and strategy, public relations, and content development. Some strategic communicators focus solely on the target audience and forget that behind successful communication is great storytelling. Lisa likes helping clients understand the value of both digital and traditional content by giving them the power to create their own narrative. Lisa fuels herself on things like quinoa, cupcakes, fresh air, yoga, red wine, and the constant fun her husband and dog provide.
It is important to have a strategy for A/B testing, but if you are just getting started, don't over think it. For example, try A/B testing your next email from name to optimize for open rates.
It seems like everyone in the world of marketing is talking about ABM (including us here at SmartAcre), but is this marketing strategy the right fit for you? We’ve put together a quick list of Pros and Cons of ABM to let you decide for yourself
I left HubSpot’s Inbound15 conference feeling motivated, curious, inspired... and tired. I always like to take a few days after events to decompress and think about what is sticking with me and why. So here is what I left #Inbound15 with. I would be interested in getting your take, too.
You have a great idea written down, polished, and ready to share. Instead of hitting publish and saying voilà, try taking these five steps to amplify your content so your message travels even further.