Melissa Day

Author - Melissa Day

With an educational background in Communications from Millersville University, a Professional Diploma in Digital Marketing from the Digital Marketing Institute, and various marketing tool certifications, Melissa specializes in all aspects of marketing automation and is a certified Marketo Expert.

6 Clear Benefits of Account Based Marketing
June 15th, 2017 - Posted by: in Marketing automation , Sales Enablement

Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use to support your case for your marketing department to finally make the ABM shift):

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What You Need to Know About Lead Scoring and Lead Grading
December 21st, 2016 - Posted by: in Marketing automation , Sales Enablement

Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication. Tying these strategies together and implementing them within marketing or sales technology automates this entire process from a lead’s first touchpoint to their sales-qualified status.

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Re-brand, Re-build, Re-engage
June 30th, 2016 - Posted by: in Design/UX , Marketing automation

A client recognized the need to redesign their website and explained to SmartAcre that they wanted to reveal a site reflective of their innovative company culture. SmartAcre worked with BioDiscovery to launch their new site using WordPress and HubSpot in January 2016 and saw an increase in overall traffic by 30% and overall pageviews by 40%.

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