Melissa has background in marketing strategy coupled with an intense passion for marketing automation and sales technology. As a Senior Account Strategist, Melissa guides a team of Inbound Marketing Associates and Campaign Managers and provides strategic direction for the campaigns that impact the entire customer journey. She is a certified Marketo Expert, has a Professional Diploma in Digital Marketing from the Digital Marketing Institute, and has various marketing certifications. Melissa received her degree from Millersville University.
Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use to support your case for your marketing department to finally make the ABM shift):
Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication. Tying these strategies together and implementing them within marketing or sales technology automates this entire process from a lead’s first touchpoint to their sales-qualified status.
A client recognized the need to redesign their website and explained to SmartAcre that they wanted to reveal a site reflective of their innovative company culture. SmartAcre worked with BioDiscovery to launch their new site using WordPress and HubSpot in January 2016 and saw an increase in overall traffic by 30% and overall pageviews by 40%.