As Senior Director of Lead and Demand Generation at SmartAcre, Sonya brings a wealth of knowledge and experience directing and executing inbound and outbound marketing efforts at companies like Rally Software and IBM Watson. Sonya is passionate about leveraging her experience to help our clients scale their lead-to-revenue strategies and build successful, comprehensive marketing campaigns.
As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities like the recent New York City HubSpot User Group (HUG). On March 29, 50 inbound marketers came together to learn best practices surrounding lead and demand generation, and discuss the technology that supports it.