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Featured story / 5.11.17 by: Michael Carroll

SmartAcre Opens Denver Office

SmartAcre thoughts.

#SmartHack Tip of the Week – Find a Social Ad Winner
June 23rd, 2017 - Posted by: in SmartHack

When launching social ad campaigns for content, webinars or demos, create 3 or 4 different variations of the ad, each striking a major pain point of your target audience. Monitor these ads, and you'll find a true winner.

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Three Steps to Implementing Account-Based Marketing
June 22nd, 2017 - Posted by: in Content , Sales Enablement

With ABM, customized marketing strategies are built for these specific accounts, rather than the entire current client database at once. Using ABM technology solutions that include account-based data and dynamic content placement, companies can effectively attract, engage, convert, and measure progress. Here are three key best practices to follow when implementing an ABM strategy.

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Toot Your Own Horn: How Lead Tracking Proves Marketing’s Value
June 16th, 2017 - Posted by: in Culture

Marketing teams always fight to show their value and earn their budget. Lead tracking and calculating ROI can prove your value and get your whole company on the same page.

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6 Clear Benefits of Account Based Marketing
June 15th, 2017 - Posted by: in Marketing automation , Sales Enablement

Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use to support your case for your marketing department to finally make the ABM shift):

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May #SmartHacks: Inbound Marketing Quick Wins
June 14th, 2017 - Posted by: in SmartHack

In case you missed them, we gathered all of our #SmartHacks from the month of May in one place. We will continue to publish a new #SmartHack every Friday to give you a quick tip that you can use to improve your inbound marketing strategy every week. Follow us on Twitter, Facebook, and LinkedIn so that you never miss a #SmartHack.

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Lead Scoring: Marketing’s Best Assist for Sales’ Prospecting
June 12th, 2017 - Posted by: in Marketing automation

How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.

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Account Based Marketing (ABM): It’s Just Good Marketing
June 8th, 2017 - Posted by: in Marketing automation , Sales Enablement

There is no arguing that knowing the companies you want to market and sell to just makes sense. It’s JGM. However, there are a number of “new” marketing and sales tools and technologies that give a whole new meaning, and new possibilities, to an account-based marketing strategy.

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#SmartHack Tip of the Week – Launching a Campaign is the Tip of the Iceberg
June 2nd, 2017 - Posted by: in SmartHack

When launching a campaign, it's really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it's extremely important to establish goals for each campaign, and monitor the incremental success towards reaching those goals. Consistent analysis will allow you to understand how each campaign impacted buyer behavior and contributed to revenue. Then, use what you learned to inform the direction of your future campaigns.

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The Google Site Search Alternative You’ve Been Looking For
June 1st, 2017 - Posted by: in Design/UX

On April 1, 2017, Google discontinued the sale and renewal of Google Site Search, meaning the product will be completely shut down by April 1, 2018. Once your contract with the paid site search expires, the custom search engine you see now will convert to a free custom search account, and it will show ads in the search results.

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Toss Me Align: The value of marketing and sales alignment
May 31st, 2017 - Posted by: in Culture

More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as opposed to a quick win mentality). The second highest marketing strategy priority is “growing traffic to website”, which provides value for both lead nurturing and lead generation efforts.

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