When launching social ad campaigns for content, webinars or demos, create 3 or 4 different variations of the ad, each striking a major pain point of your target audience. Monitor these ads, and you'll find a true winner.
With ABM, customized marketing strategies are built for these specific accounts, rather than the entire current client database at once. Using ABM technology solutions that include account-based data and dynamic content placement, companies can effectively attract, engage, convert, and measure progress. Here are three key best practices to follow when implementing an ABM strategy.
Marketing teams always fight to show their value and earn their budget. Lead tracking and calculating ROI can prove your value and get your whole company on the same page.
Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use to support your case for your marketing department to finally make the ABM shift):
In case you missed them, we gathered all of our #SmartHacks from the month of May in one place. We will continue to publish a new #SmartHack every Friday to give you a quick tip that you can use to improve your inbound marketing strategy every week. Follow us on Twitter, Facebook, and LinkedIn so that you never miss a #SmartHack.
How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.
There is no arguing that knowing the companies you want to market and sell to just makes sense. It’s JGM. However, there are a number of “new” marketing and sales tools and technologies that give a whole new meaning, and new possibilities, to an account-based marketing strategy.
When launching a campaign, it's really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it's extremely important to establish goals for each campaign, and monitor the incremental success towards reaching those goals. Consistent analysis will allow you to understand how each campaign impacted buyer behavior and contributed to revenue. Then, use what you learned to inform the direction of your future campaigns.
On April 1, 2017, Google discontinued the sale and renewal of Google Site Search, meaning the product will be completely shut down by April 1, 2018. Once your contract with the paid site search expires, the custom search engine you see now will convert to a free custom search account, and it will show ads in the search results.
More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as opposed to a quick win mentality). The second highest marketing strategy priority is “growing traffic to website”, which provides value for both lead nurturing and lead generation efforts.