Recently, HubSpot surveyed more than 6,000 marketers and sales professionals; asking about their companies’ priorities, challenges, strategies, and trajectories when it comes to inbound marketing efforts. HubSpot compiles these insights to create their comprehensive report, which was released today: The State of Inbound.
As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities like the recent New York City HubSpot User Group (HUG). On March 29, 50 inbound marketers came together to learn best practices surrounding lead and demand generation, and discuss the technology that supports it.
Welcome to the second video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. Watch our screencast to learn how to use List Views with the Salesforce Lightning Experience to create filters, customize columns, and create charts.
Any landing page should be about one thing: converting visitors to leads. One of the most effective tactics to improve your conversion rates is to incorporate video into your landing pages. According to a study by eyeviewdigital.com, video on landing pages can increase conversion by 80%. In order to ensure your landing pages get that kind of lift to your conversion rates, here are some best practices.
Pinterest has long been a medium for social scrapbooking and sharing ideas. With the introduction of the buy button, Pinterest will change e-commerce by allowing users to buy items they have pinned directly from the site. This feature has been long-awaited by Pinterest users, and likely will have a substantial impact on both buyers and sellers. Read more here.
Attract. Convert. Close. Delight. If you've worked with HubSpot in any capacity, you've heard this lingo. While it's no secret that HubSpot is a helpful marketing tool that can increase your ROI, the meaning behind these words might not be as clear. As a partner with HubSpot, we know that speaking the language isn't enough to implement impactful campaigns. To make your job a little easier, we've created this quick list of ways to turn all that marketing argot into action.
Cinemagraphs are a beautiful and eye-catching marriage between .jpegs and .gif files. These interesting and attention-grabbing images are rapidly expanding throughout digital marketing. Check out these six examples of cinemagraphs and get our take on what works.
You have a great idea written down, polished, and ready to share. Instead of hitting publish and saying voilà, try taking these five steps to amplify your content so your message travels even further.
In nearly 15 years of working in the online marketing industry, I've blogged in fits and starts, but it's never quite stuck or become a habit. Why then should this time be any different?