Don’t Drown in Your Contact Database: Start Weeding Today
July 25th, 2017 - Posted by: in Content , Marketing automation

Looking to do some spring cleaning, but in the summertime? Check out this blog to learn how to clean out your contact database using a re-engagement campaign.


Three Steps to Implementing Account Based Marketing
June 22nd, 2017 - Posted by: in Content , Sales Enablement

With ABM, customized marketing strategies are built for these specific accounts, rather than the entire current client database at once. Using ABM technology solutions that include account-based data and dynamic content placement, companies can effectively attract, engage, convert, and measure progress. Here are three key best practices to follow when implementing an ABM strategy.


Email Marketing: I Ain’t Dead Yet
May 16th, 2017 - Posted by: in Content , Marketing automation

Recently, HubSpot surveyed more than 6,000 marketers and sales professionals; asking about their companies’ priorities, challenges, strategies, and trajectories when it comes to inbound marketing efforts. HubSpot compiles these insights to create their comprehensive report, which was released today: The State of Inbound.


3 Demand Generation Tips from the New York City HUG Event
May 5th, 2017 - Posted by: in Content

As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities like the recent New York City HubSpot User Group (HUG). On March 29, 50 inbound marketers came together to learn best practices surrounding lead and demand generation, and discuss the technology that supports it.


Using Salesforce Lightning Experience List Views
June 22nd, 2016 - Posted by: in Content , Marketing automation , Sales Enablement

Welcome to the second video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. Watch our screencast to learn how to use List Views with the Salesforce Lightning Experience to create filters, customize columns, and create charts.


Video Landing Page Best Practices You Might Not Be Using
September 15th, 2015 - Posted by: in Content

Any landing page should be about one thing: converting visitors to leads. One of the most effective tactics to improve your conversion rates is to incorporate video into your landing pages. According to a study by, video on landing pages can increase conversion by 80%. In order to ensure your landing pages get that kind of lift to your conversion rates, here are some best practices.


Pinterest is Changing E-Commerce with the Buy Button
August 13th, 2015 - Posted by: in Content

Pinterest has long been a medium for social scrapbooking and sharing ideas. With the introduction of the buy button, Pinterest will change e-commerce by allowing users to buy items they have pinned directly from the site. This feature has been long-awaited by Pinterest users, and likely will have a substantial impact on both buyers and sellers. Read more here.


So you learned the HubSpot lingo, now can you make it work?
August 6th, 2015 - Posted by: in Content

Attract. Convert. Close. Delight. If you've worked with HubSpot in any capacity, you've heard this lingo. While it's no secret that HubSpot is a helpful marketing tool that can increase your ROI, the meaning behind these words might not be as clear. As a partner with HubSpot, we know that speaking the language isn't enough to implement impactful campaigns. To make your job a little easier, we've created this quick list of ways to turn all that marketing argot into action.


Thinking about adding cinemagraphs to your content strategy?
June 25th, 2015 - Posted by: in Content

Cinemagraphs are a beautiful and eye-catching marriage between .jpegs and .gif files. These interesting and attention-grabbing images are rapidly expanding throughout digital marketing. Check out these six examples of cinemagraphs and get our take on what works.


After You Hit Publish – 5 Steps to Amplify Content
October 1st, 2014 - Posted by: in Content

You have a great idea written down, polished, and ready to share. Instead of hitting publish and saying voilà, try taking these five steps to amplify your content so your message travels even further.


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