Culture

Toot Your Own Horn: How Lead Tracking Proves Marketing’s Value
June 16th, 2017 - Posted by: in Culture

Marketing teams always fight to show their value and earn their budget. Lead tracking and calculating ROI can prove your value and get your whole company on the same page.

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Toss Me Align: The value of marketing and sales alignment
May 31st, 2017 - Posted by: in Culture

More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as opposed to a quick win mentality). The second highest marketing strategy priority is “growing traffic to website”, which provides value for both lead nurturing and lead generation efforts.

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SmartAcre Opens Denver Office
May 11th, 2017 - Posted by: in Culture

SmartAcre is excited to announce the opening of the third location in Denver, Colorado. The office, located at 2301 Blake Street, will be the home of additional marketing teams dedicated to helping our B2B clients generate demand, nurture leads, and get the most out of their marketing automation investment.

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February Digital Marketing Think & Sync Recap
February 23rd, 2016 - Posted by: in Culture

Each month, a few members from the SmartAcre team volunteer to present ideas on subject matters they find interesting and worth spreading. These presentations, or what we like to call a Marketing Think & Sync, are a great way for our digital agency to get together and connect over shared interests.

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21 Business Life Hacks
October 5th, 2015 - Posted by: in Culture

Here are 21 business life hacks, tips, tricks, and theories you can apply to your day to get just a little more done, increase your productivity and inject some wellness into your day.

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Top Take Aways from #Inbound15
September 25th, 2015 - Posted by: in Culture

I left HubSpot’s Inbound15 conference feeling motivated, curious, inspired... and tired. I always like to take a few days after events to decompress and think about what is sticking with me and why. So here is what I left #Inbound15 with. I would be interested in getting your take, too.

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Going to HubSpot’s INBOUND 2015 Conference?
September 4th, 2015 - Posted by: in Culture

Get answers to your #INBOUND15 questions. As HubSpot’s INBOUND 2015 conference is quickly approaching, our excitement here at SmartAcre is building. I have been fortunate enough to attend INBOUND the past two years. Several of my colleagues are going to INBOUND for the first time and they had tons of questions for me. I put together this list of their questions to help them - and hopefully you as well.

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If you don’t know, now you know: A beginners guide to SXSW
March 18th, 2015 - Posted by: in Culture

In this brief article I am going to go over a few points that might help the SXSW Interactive newbie get through the days of utter chaos and equal awesomeness. Mind you this is not, nor do I believe there is any foolproof plan for attacking SXSW. There is such an immense amount of things going on here that the experience will vary greatly from person to person. But here are just a few tips I think can apply to most.

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SXSW 2015 – Privacy, Gamification & Data Oh My!
March 15th, 2015 - Posted by: in Culture , Design/UX

First few days of SXSW Interactive are in the books, team SmartAcre g33ks got to meet such a diverse community of people. I say community as SXSW is more of a community than a event. From startups locally here in Austin to global brand leaders, SXSW Interactive continues to grow and up their game.

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First Annual SmartAcre Pumpkin Carving Contest Results
October 31st, 2014 - Posted by: in Culture

We worked on our creative skills today during SmartAcre's first annual pumpkin carving contest. Check out who won.

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