Marketing automation

What You Need to Know About Lead Scoring and Lead Grading
December 21st, 2016 - Posted by: in Marketing automation , Sales Enablement

Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication. Tying these strategies together and implementing them within marketing or sales technology automates this entire process from a lead’s first touchpoint to their sales-qualified status.

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Customize Nurtures for the Buyers Journey With These 3 Engagement Studio Features
December 7th, 2016 - Posted by: in Marketing automation

Learn the basics of actions, triggers, and rules and how to incorporate them into your engagement studio drip programs in the second video of our Pardot Engagement Studio Vlog Series. Watch now!

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Introduction to Pardot Engagement Studio from Salesforce
September 26th, 2016 - Posted by: in Marketing automation

Understand the basics of drip programs and the improvements that Pardot Engagement Studio makes to the process in the first video of our Pardot Engagement Studio Vlog Series. Watch now!

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Plug that Leaky Funnel with Salesforce List Views
August 3rd, 2016 - Posted by: in Marketing automation , Sales Enablement

Welcome to the third video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. Watch our screencast to learn how to create several list views to help sales representatives and managers better manage their lead pipeline.

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Five Ways Pardot Engagement Studio will Impact Your B2B Marketing
July 1st, 2016 - Posted by: in Marketing automation

If you’re a marketer that’s struggled with the complications and limitations that Drip Programs often impose, you’ve probably caught yourself daydreaming about a program that would take the headache out of this -- and with the launch of Salesforce's new Pardot Engagement Studio, it finally exists.

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Re-brand, Re-build, Re-engage
June 30th, 2016 - Posted by: in Design/UX , Marketing automation

A client recognized the need to redesign their website and explained to SmartAcre that they wanted to reveal a site reflective of their innovative company culture. SmartAcre worked with BioDiscovery to launch their new site using WordPress and HubSpot in January 2016 and saw an increase in overall traffic by 30% and overall pageviews by 40%.

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Using Salesforce Lightning Experience List Views
June 22nd, 2016 - Posted by: in Content , Marketing automation , Sales Enablement

Welcome to the second video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. Watch our screencast to learn how to use List Views with the Salesforce Lightning Experience to create filters, customize columns, and create charts.

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Getting Started with Salesforce Lightning
June 3rd, 2016 - Posted by: in Marketing automation , Sales Enablement

Welcome to the first video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. During this screencast, you will learn how to determine if Salesforce Lightning has been enabled in your organization and how to navigate to the new interface.

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Are You Using Marketing Automation To Its Full Potential?
March 3rd, 2016 - Posted by: in Marketing automation

Prospects and clients often contact us to implement, manage, or improve campaigns using Pardot, HubSpot, or Marketo. Many businesses that feel that they are not getting the most out of their investment in marketing automation are only scratching the surface of the software’s capabilities. We put together a checklist to help identify areas for improvement.

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3 Best HubSpot New Products and Features Released at Inbound15
October 9th, 2015 - Posted by: in Marketing automation

“Only 8% of companies say that they have a tight alignment between Marketing and Sales.” - Brian Halligan - CEO and Founder at HubSpot The new products and features releases are in conjunction with HubSpot’s vision of consolidating the Marketing and Sales process. This vision is inspired by the 92% of companies that say that they don't have a tight alignment between Marketing and Sales. While all of the Hubspot new products and features are great inbound marketing and sales tools, there are three that come to mind as being the most effective.

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