Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use to support your case for your marketing department to finally make the ABM shift):
How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.
There is no arguing that knowing the companies you want to market and sell to just makes sense. It’s JGM. However, there are a number of “new” marketing and sales tools and technologies that give a whole new meaning, and new possibilities, to an account-based marketing strategy.
In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog post will focus on another angle of the report: inbound marketing. Specifically, I wanted to point out some key stats that might help you build your argument or justify the importance of an inbound marketing program with key audiences such as upper management and sales.
Recently, HubSpot surveyed more than 6,000 marketers and sales professionals; asking about their companies’ priorities, challenges, strategies, and trajectories when it comes to inbound marketing efforts. HubSpot compiles these insights to create their comprehensive report, which was released today: The State of Inbound.
Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication. Tying these strategies together and implementing them within marketing or sales technology automates this entire process from a lead’s first touchpoint to their sales-qualified status.
Learn the basics of actions, triggers, and rules and how to incorporate them into your engagement studio drip programs in the second video of our Pardot Engagement Studio Vlog Series. Watch now!
Understand the basics of drip programs and the improvements that Pardot Engagement Studio makes to the process in the first video of our Pardot Engagement Studio Vlog Series. Watch now!
Welcome to the third video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. Watch our screencast to learn how to create several list views to help sales representatives and managers better manage their lead pipeline.
If you’re a marketer that’s struggled with the complications and limitations that Drip Programs often impose, you’ve probably caught yourself daydreaming about a program that would take the headache out of this -- and with the launch of Salesforce's new Pardot Engagement Studio, it finally exists.