Segmenting your database can help you to better understand how your contacts are different and how to develop the most effective email and content strategies to engage with each of them.
It is important to have a strategy for A/B testing, but if you are just getting started, don't over think it. For example, try A/B testing your next email from name to optimize for open rates.
It is important to know who your search competitors are, and what their strategy includes. Placing the search operator 'related:' before your website name in the Google Search will return the websites that are your closest search competitors.
When launching social ad campaigns for content, webinars or demos, create 3 or 4 different variations of the ad, each striking a major pain point of your target audience. Monitor these ads, and you'll find a true winner.
In case you missed them, we gathered all of our #SmartHacks from the month of May in one place. We will continue to publish a new #SmartHack every Friday to give you a quick tip that you can use to improve your inbound marketing strategy every week. Follow us on Twitter, Facebook, and LinkedIn so that you never miss a #SmartHack.
When launching a campaign, it's really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it's extremely important to establish goals for each campaign, and monitor the incremental success towards reaching those goals. Consistent analysis will allow you to understand how each campaign impacted buyer behavior and contributed to revenue. Then, use what you learned to inform the direction of your future campaigns.