SmartHack

#SmartHack Tip of the Week- Optimize For Mobile
July 21st, 2017 - Posted by: in SmartHack

With so many people using mobile devices it's about time you optimize your marketing to conform. Email templates can get overlooked when strategizing mobile marketing campaigns.

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#SmartHack Tip of the Week- Know Your Contacts
July 14th, 2017 - Posted by: in SmartHack

Segmenting your database can help you to better understand how your contacts are different and how to develop the most effective email and content strategies to engage with each of them.

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#SmartHack Tip of the Week- Don’t Overthink It
July 7th, 2017 - Posted by: in SmartHack

It is important to have a strategy for A/B testing, but if you are just getting started, don't over think it. For example, try A/B testing your next email from name to optimize for open rates.

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#SmartHack Tip of the Week- Know Your Competition
June 30th, 2017 - Posted by: in SmartHack

It is important to know who your search competitors are, and what their strategy includes. Placing the search operator 'related:' before your website name in the Google Search will return the websites that are your closest search competitors.

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#SmartHack Tip of the Week – Find a Social Ad Winner
June 23rd, 2017 - Posted by: in SmartHack

When launching social ad campaigns for content, webinars or demos, create 3 or 4 different variations of the ad, each striking a major pain point of your target audience. Monitor these ads, and you'll find a true winner.

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May #SmartHacks: Inbound Marketing Quick Wins
June 14th, 2017 - Posted by: in SmartHack

In case you missed them, we gathered all of our #SmartHacks from the month of May in one place. We will continue to publish a new #SmartHack every Friday to give you a quick tip that you can use to improve your inbound marketing strategy every week. Follow us on Twitter, Facebook, and LinkedIn so that you never miss a #SmartHack.

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#SmartHack Tip of the Week – Launching a Campaign is the Tip of the Iceberg
June 2nd, 2017 - Posted by: in SmartHack

When launching a campaign, it's really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it's extremely important to establish goals for each campaign, and monitor the incremental success towards reaching those goals. Consistent analysis will allow you to understand how each campaign impacted buyer behavior and contributed to revenue. Then, use what you learned to inform the direction of your future campaigns.

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