This week’s #SmartHack is brought to you by SmartAcre Inbound Marketing Associate, Brian Mather.
Begin with the end in mind. Before you start any campaign, note who you’re trying to talk to. Know what their issue is and know how you can help them solve it. Telling them what you do and how great you do it might be perfect for the bottom of the funnel, but it’s not for every piece of content.