This week’s #SmartHack is brought to you by SmartAcre Director of Accounts, Lisa Zwikl.
It is important to have a strategy for A/B testing, but if you are just getting started, don’t over think it. For example, try A/B testing your next email from name to optimize for open rates. See if sending from a person’s name (like Lisa Zwikl) vs. a company name (like SmartAcre) performs better. Repeat this test a few times to determine if the results are the same or different across your target personas. Once you try it, feel free to leave us a comment and let us know the results.