#SmartHack Tip of the Week- Don’t Overthink It

July 7th, 2017 - Posted by: in SmartHack

This week’s #SmartHack is brought to you by SmartAcre Director of Accounts, Lisa Zwikl.

It is important to have a strategy for A/B testing, but if you are just getting started, don’t over think it. For example, try A/B testing your next email from name to optimize for open rates. See if sending from a person’s name (like Lisa Zwikl) vs. a company name (like SmartAcre) performs better. Repeat this test a few times to determine if the results are the same or different across your target personas. Once you try it, feel free to leave us a comment and let us know the results.

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