convert prospects

Lead Scoring: Marketing’s Best Assist for Sales’ Prospecting
June 12th, 2017 - Posted by: in Marketing automation

How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.

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Inbound Marketing: The (Not So) Secret to Marketing Success
May 26th, 2017 - Posted by: in Marketing automation

In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog post will focus on another angle of the report: inbound marketing. Specifically, I wanted to point out some key stats that might help you build your argument or justify the importance of an inbound marketing program with key audiences such as upper management and sales.

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