Landing page

#SmartHack Tip of the Week – Optimizing Landing Page Forms
September 22nd, 2017 - Posted by: in SmartHack

Make sure to match the length of your forms to the value of the offer behind your landing page.

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Live Streaming Tools Marketers Need to Know
September 21st, 2015 - Posted by: in Online visibility

Unless you're living in a marketing-free bubble, you've probably heard mention of Periscope, the newest live streaming app. Owned by Twitter, the app allows users to live stream events with viewer commenting abilities. While the app is relatively new, some brands such as Red Bull and Adidas have already started implementing effective marketing campaigns through Periscope. As we've begun to use the app for our own marketing efforts, we thought we'd share a few tips of the trade. Read on for 5 ways you can start using the Periscope app for your marketing efforts today.

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Video Landing Page Best Practices You Might Not Be Using
September 15th, 2015 - Posted by: in Content

Any landing page should be about one thing: converting visitors to leads. One of the most effective tactics to improve your conversion rates is to incorporate video into your landing pages. According to a study by eyeviewdigital.com, video on landing pages can increase conversion by 80%. In order to ensure your landing pages get that kind of lift to your conversion rates, here are some best practices.

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So you learned the HubSpot lingo, now can you make it work?
August 6th, 2015 - Posted by: in Content

Attract. Convert. Close. Delight. If you've worked with HubSpot in any capacity, you've heard this lingo. While it's no secret that HubSpot is a helpful marketing tool that can increase your ROI, the meaning behind these words might not be as clear. As a partner with HubSpot, we know that speaking the language isn't enough to implement impactful campaigns. To make your job a little easier, we've created this quick list of ways to turn all that marketing argot into action.

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Landing Page Design Success vs. Failure
November 5th, 2014 - Posted by: in Design/UX

The importance of a well-thought and conceptually designed landing page can be the difference between a successful conversion and a failed campaign. This post covers the important design elements that go into a landing page that both looks good and is effective.

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