lead conversion

Toss Me Align: The value of sales and marketing alignment
May 31st, 2017 - Posted by: in Culture

More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as opposed to a quick win mentality). The second highest marketing strategy priority is “growing traffic to website”, which provides value for both lead nurturing and lead generation efforts.

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