marketing strategy

4 Marketing Tips for Every Startup
September 25th, 2017 - Posted by: in Content

Is your startup experiencing these 4 marketing challenges? Here’s what to do.

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5 Key Marketo Product Features To Make You A Marketing Superstar
September 6th, 2017 - Posted by: in Marketing automation

If you're looking for ways to leverage Marketo's unique product features to drive new leads to your sales funnel and increase ROI, look no further. These Marketo tips will make you a marketing automation superstar in no time.

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Account Based Marketing — More Than Just A Buzzword
August 4th, 2017 - Posted by: in Content ,

Download your free ABM Playbook for a comprehensive look at how ABM works, how it’s implemented, and how it can move your organization closer to its objectives.

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HubSpot Helps MAX Win Big: How Lead Attribution & Automation is the Future of Client Enablement
July 31st, 2017 - Posted by: in Marketing automation , Sales Enablement

When MAX first partnered with SmartAcre in April 2016, they were looking for great ways to promote their ERP services and improve their marketing and sales practices with the help of HubSpot.

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Toot Your Own Horn: How Lead Tracking Proves Marketing’s Value
June 16th, 2017 - Posted by: in Culture

Marketing teams always fight to show their value and earn their budget. Lead tracking and calculating ROI can prove your value and get your whole company on the same page.

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Lead Scoring: Marketing’s Best Assist for Sales’ Prospecting
June 12th, 2017 - Posted by: in Marketing automation

How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.

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Toss Me Align: The value of sales and marketing alignment
May 31st, 2017 - Posted by: in Culture

More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as opposed to a quick win mentality). The second highest marketing strategy priority is “growing traffic to website”, which provides value for both lead nurturing and lead generation efforts.

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Inbound Marketing: The (Not So) Secret to Marketing Success
May 26th, 2017 - Posted by: in Marketing automation

In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog post will focus on another angle of the report: inbound marketing. Specifically, I wanted to point out some key stats that might help you build your argument or justify the importance of an inbound marketing program with key audiences such as upper management and sales.

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