Sales Enablement

The FAQs of Lead Attribution, HubSpot Edition
November 9th, 2017 - Posted by: in Marketing automation

Lead attribution is one of the most important processes you can have to drive sales and marketing alignment. In order to help you implement, here are some of the FAQs we hear most often.

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How to Align Sales & Marketing to Achieve Total Buyer Engagement
October 20th, 2017 - Posted by: in Content

Successfully aligning sales and marketing can be somewhat difficult to achieve in business. However, doing so will provide you with an opportunity to improve overall business performance.

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HubSpot Helps MAX Win Big: How Lead Attribution & Automation is the Future of Client Enablement
July 31st, 2017 - Posted by: in Marketing automation , Sales Enablement

When MAX first partnered with SmartAcre in April 2016, they were looking for great ways to promote their ERP services and improve their marketing and sales practices with the help of HubSpot.

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What You Need to Know About Lead Scoring and Lead Grading
December 21st, 2016 - Posted by: in Marketing automation , Sales Enablement

Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication. Tying these strategies together and implementing them within marketing or sales technology automates this entire process from a lead’s first touchpoint to their sales-qualified status.

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Using Salesforce Lightning Experience List Views
June 22nd, 2016 - Posted by: in Content , Marketing automation , Sales Enablement

Welcome to the second video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. Watch our screencast to learn how to use List Views with the Salesforce Lightning Experience to create filters, customize columns, and create charts.

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Getting Started with Salesforce Lightning
June 3rd, 2016 - Posted by: in Marketing automation , Sales Enablement

Welcome to the first video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. During this screencast, you will learn how to determine if Salesforce Lightning has been enabled in your organization and how to navigate to the new interface.

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