Watch this weeks #smarthack to drill down into the details of mapping custom fields from Pardot to Salesforce.
Make sure to match the length of your forms to the value of the offer behind your landing page.
Buyer personas drive all of your campaigns - make sure you have a smooth process down for creating them.
When creating a new campaign, take insights from your past successes and failures to shape what you do.
Here are 3 quick tools to help you pinpoint where your marketing technology is broken. Instead of using really technical resources, try these first.
Have you ever needed a high quality image in a timely fashion? Here are a few tips that may help you in the future.
In case you missed them, we gathered all of our #SmartHacks from the month of May in one place. We will continue to publish a new #SmartHack every Friday to give you a quick tip that you can use to improve your inbound marketing strategy every week. Follow us on Twitter, Facebook, and LinkedIn so that you never miss a #SmartHack.
When launching a campaign, it's really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it's extremely important to establish goals for each campaign, and monitor the incremental success towards reaching those goals. Consistent analysis will allow you to understand how each campaign impacted buyer behavior and contributed to revenue. Then, use what you learned to inform the direction of your future campaigns.