smarthack

#SmartHack Tip of the Week – Mapping Fields from Pardot to Salesforce
November 7th, 2017 - Posted by: in SmartHack

Watch this weeks #smarthack to drill down into the details of mapping custom fields from Pardot to Salesforce.

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#SmartHack Tip of the Week – Efficiency Hacks
October 13th, 2017 - Posted by: in SmartHack

Looking to be more efficient in working through your daily to-do list? Here are our top 3 tips to stay focused on your tasks.

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#SmartHack Tip of the Week – Optimizing Landing Page Forms
September 22nd, 2017 - Posted by: in SmartHack

Make sure to match the length of your forms to the value of the offer behind your landing page.

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#SmartHack Tip of the Week – Creating Buyer Personas
September 15th, 2017 - Posted by: in SmartHack

Buyer personas drive all of your campaigns - make sure you have a smooth process down for creating them.

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#SmartHack Tip of the Week – Police Your Leads
September 8th, 2017 - Posted by: in SmartHack

Keep your marketing automation database up-to-date by policing your leads.

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#SmartHack Tip of the Week – Don’t Set It and Forget It
September 1st, 2017 - Posted by: in SmartHack

When creating a new campaign, take insights from your past successes and failures to shape what you do.

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#SmartHack Tip of the Week – 3 Tools to Pinpoint Your Marketing Tech Issues
August 25th, 2017 - Posted by: in SmartHack

Here are 3 quick tools to help you pinpoint where your marketing technology is broken. Instead of using really technical resources, try these first.

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#SmartHack Tip of the Week – Need an Image? Keep it Simple
August 18th, 2017 - Posted by: in SmartHack

Have you ever needed a high quality image in a timely fashion? Here are a few tips that may help you in the future.

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May #SmartHacks: Inbound Marketing Quick Wins
June 14th, 2017 - Posted by: in SmartHack

In case you missed them, we gathered all of our #SmartHacks from the month of May in one place. We will continue to publish a new #SmartHack every Friday to give you a quick tip that you can use to improve your inbound marketing strategy every week. Follow us on Twitter, Facebook, and LinkedIn so that you never miss a #SmartHack.

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#SmartHack Tip of the Week – Launching a Campaign is the Tip of the Iceberg
June 2nd, 2017 - Posted by: in SmartHack

When launching a campaign, it's really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it's extremely important to establish goals for each campaign, and monitor the incremental success towards reaching those goals. Consistent analysis will allow you to understand how each campaign impacted buyer behavior and contributed to revenue. Then, use what you learned to inform the direction of your future campaigns.

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