Brady is a Campaign Manager at SmartAcre. His comprehensive background in digital marketing, including social media, email, SEO, PPC, and digital strategy, helps him bring value to clients. Brady is energized by companies that understand and embrace the principles of inbound marketing. He brings experience from a variety of companies; from startups to Fortune 500 businesses.
Marketing teams always fight to show their value and earn their budget. Lead tracking and calculating ROI can prove your value and get your whole company on the same page.
How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.
More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as opposed to a quick win mentality). The second highest marketing strategy priority is “growing traffic to website”, which provides value for both lead nurturing and lead generation efforts.
In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog post will focus on another angle of the report: inbound marketing. Specifically, I wanted to point out some key stats that might help you build your argument or justify the importance of an inbound marketing program with key audiences such as upper management and sales.
Recently, HubSpot surveyed more than 6,000 marketers and sales professionals; asking about their companies’ priorities, challenges, strategies, and trajectories when it comes to inbound marketing efforts. HubSpot compiles these insights to create their comprehensive report, which was released today: The State of Inbound.