Author: Lisa Zwikl

Sales Enablement

Toss Me Align: The value of sales and marketing alignment

More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value...

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Demand Generation

Inbound Marketing: The (Not So) Secret to Marketing Success

In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog...

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Content Marketing

Email Marketing: I Ain’t Dead Yet

Recently, HubSpot surveyed more than 6,000 marketers and sales professionals; asking about their companies’ priorities, challenges, strategies, and trajectories...

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Demand Generation

3 Demand Generation Tips from the New York City HUG Event

As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath,...

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Marketing Automation

What You Need to Know About Lead Scoring and Lead Grading

Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the...

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Marketing Automation

Customize Nurtures for the Buyers Journey With These 3 Engagement Studio Features

Learn the basics of actions, triggers, and rules and how to incorporate them into your engagement studio drip programs in the second video of our Pardot...

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Marketing Automation

Introduction to Pardot Engagement Studio from Salesforce

Understand the basics of drip programs and the improvements that Pardot Engagement Studio makes to the process in the first video of our Pardot Engagement...

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Marketing Automation

Plug that Leaky Funnel with Salesforce List Views

Welcome to the third video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce...

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Marketing Automation

Five Ways Pardot Engagement Studio will Impact Your B2B Marketing

If you’re a marketer that’s struggled with the complications and limitations that Drip Programs often impose, you’ve probably caught yourself daydreaming...

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Marketing Automation

Re-brand, Re-build, Re-engage

A client recognized the need to redesign their website and explained to SmartAcre that they wanted to reveal a site reflective of their innovative company...

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Marketing Automation

Using Salesforce Lightning Experience List Views

Welcome to the second video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing...

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Marketing Automation

Getting Started with Salesforce Lightning

Welcome to the first video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing...

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