Mike leads the entire SmartAcre team and oversees the teams in Pennsylvania, Colorado and New York. He has extensive experience with B2B and technology companies ranging from tactical level execution of digital marketing to organization-wide strategy for multi-billion dollar companies. Mike is able to simplify complex B2B products and services while delivering solutions that tell our clients’ stories more effectively. He holds a BA from Bloomsburg University of Pennsylvania and has been delivering digital marketing solutions since 2000.
Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce emails, event invites. Lots of emails. I’ve also received a lot of email responses. Some have not been so favorable. Here are the top 4 email mistakes I’ve made to offend prospects.
Demonstrate that your marketing programs deliver with these helpful tactics that will generate engagement, convert leads, and create pipeline while using your hard-earned marketing dollars wisely.
SmartAcre was named one of the leading Philadelphia Digital Marketing Agencies by Clutch, a B2B research firm located in Washington, D.C.
Download your free ABM Playbook for a comprehensive look at how ABM works, how it’s implemented, and how it can move your organization closer to its objectives.
There is no arguing that knowing the companies you want to market and sell to just makes sense. It’s JGM. However, there are a number of “new” marketing and sales tools and technologies that give a whole new meaning, and new possibilities, to an account-based marketing strategy.
A new SmartAcre office located in Denver will allow the company to support growing demand for marketing technology consulting and services to SaaS and technology clients, be closer to clients in the Western US, and bring on new Denver-based talent.
SmartAcre is excited to announce the opening of the third location in Denver, Colorado. The office, located at 2301 Blake Street, will be the home of additional marketing teams dedicated to helping our B2B clients generate demand, nurture leads, and get the most out of their marketing automation investment.
As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities like the recent New York City HubSpot User Group (HUG). On March 29, 50 inbound marketers came together to learn best practices surrounding lead and demand generation, and discuss the technology that supports it.
Getting the most out of HubSpot starts with ensuring that the marketing automation platform is fully setup with all its great features and tools. The HubSpot Scorecard is a quick checklist of features and setup items within HubSpot. SmartAcre uses this as a checklist for going through any initial setup or HubSpot audit process.