Michael Carroll

Author - Michael Carroll

Mike leads the entire SmartAcre team and oversees the teams in Pennsylvania, Colorado and New York. He has extensive experience with B2B and technology companies ranging from tactical level execution of digital marketing to organization-wide strategy for multi-billion dollar companies. Mike is able to simplify complex B2B products and services while delivering solutions that tell our clients’ stories more effectively. He holds a BA from Bloomsburg University of Pennsylvania and has been delivering digital marketing solutions since 2000.

4 Ways I’ve Offended Prospects With Sales Emails
June 11th, 2018 - Posted by: in Sales Enablement

Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce emails, event invites. Lots of emails. I’ve also received a lot of email responses. Some have not been so favorable. Here are the top 4 email mistakes I’ve made to offend prospects.


Practical Tips to Drive More Leads in 2018
December 15th, 2017 - Posted by: in Content

Demonstrate that your marketing programs deliver with these helpful tactics that will generate engagement, convert leads, and create pipeline while using your hard-earned marketing dollars wisely.


SmartAcre Named one of the Leading Philadelphia Digital Marketing Agencies
October 2nd, 2017

SmartAcre was named one of the leading Philadelphia Digital Marketing Agencies by Clutch, a B2B research firm located in Washington, D.C.


Account Based Marketing — More Than Just A Buzzword
August 4th, 2017 - Posted by: in Content

Download your free ABM Playbook for a comprehensive look at how ABM works, how it’s implemented, and how it can move your organization closer to its objectives.


Account Based Marketing (ABM): It’s Just Good Marketing
June 8th, 2017 - Posted by: in Marketing automation , Sales Enablement

There is no arguing that knowing the companies you want to market and sell to just makes sense. It’s JGM. However, there are a number of “new” marketing and sales tools and technologies that give a whole new meaning, and new possibilities, to an account-based marketing strategy.


SmartAcre, a demand generation marketing agency, Opens Denver Office
May 16th, 2017

A new SmartAcre office located in Denver will allow the company to support growing demand for marketing technology consulting and services to SaaS and technology clients, be closer to clients in the Western US, and bring on new Denver-based talent.


SmartAcre Opens Denver Office
May 11th, 2017 - Posted by: in Culture

SmartAcre is excited to announce the opening of the third location in Denver, Colorado. The office, located at 2301 Blake Street, will be the home of additional marketing teams dedicated to helping our B2B clients generate demand, nurture leads, and get the most out of their marketing automation investment.


3 Demand Generation Tips from the New York City HUG Event
May 5th, 2017 - Posted by: in Content

As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities like the recent New York City HubSpot User Group (HUG). On March 29, 50 inbound marketers came together to learn best practices surrounding lead and demand generation, and discuss the technology that supports it.


Is Your HubSpot Instance Fully Integrated? Find out with SmartAcre’s HubSpot Scorecard
September 7th, 2015 - Posted by: in Marketing automation

Getting the most out of HubSpot starts with ensuring that the marketing automation platform is fully setup with all its great features and tools. The HubSpot Scorecard is a quick checklist of features and setup items within HubSpot. SmartAcre uses this as a checklist for going through any initial setup or HubSpot audit process.


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