Author: Melanie Cellini

Melanie leads paid media strategy and demand generation initiatives at SmartAcre, where she partners with B2B organizations to design and execute multi-channel marketing programs that drive measurable growth. With experience spanning SaaS, manufacturing, higher education, healthcare and more, she brings a deep understanding of how to align marketing strategy to complex buyer journeys. Melanie has led multi-channel, multi-language global demand generation campaigns, managing hundreds of thousands of dollars in monthly ad spend across platforms including LinkedIn, Google, and Meta. As a strategic partner to her clients, she focuses on aligning goals, optimizing performance through data, and creating scalable demand engines that support long-term business growth.