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Author - Melissa Day

Melissa has background in marketing strategy coupled with an intense passion for marketing automation and sales technology. As a Senior Account Strategist, Melissa guides a team of Inbound Marketing Associates and Campaign Managers and provides strategic direction for the campaigns that impact the entire customer journey. She is a certified Marketo Expert, has a Professional Diploma in Digital Marketing from the Digital Marketing Institute, and has various marketing certifications. Melissa received her degree from Millersville University.

#SmartHack Tip of the Week – Police Your Leads
September 8th, 2017 - Posted by: in SmartHack

Keep your marketing automation database up-to-date by policing your leads.


6 Clear Benefits of Account Based Marketing
June 15th, 2017 - Posted by: in Marketing automation , Sales Enablement

Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use to support your case for your marketing department to finally make the ABM shift):


Re-brand, Re-build, Re-engage
June 30th, 2016 - Posted by: in Design/UX , Marketing automation

A client recognized the need to redesign their website and explained to SmartAcre that they wanted to reveal a site reflective of their innovative company culture. SmartAcre worked with BioDiscovery to launch their new site using WordPress and HubSpot in January 2016 and saw an increase in overall traffic by 30% and overall pageviews by 40%.


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