Mackenzie serves as an Account Strategist on the Denver SmartAcre team. With experience developing and executing effective demand generation campaigns at both the startup and enterprise level, Mackenzie enjoys working directly with clients to establish and implement strategies that drive demand and convert leads into opportunities.
Here are some of our favorite holiday marketing campaigns that resonate with audiences around the world.
When launching a campaign, it's really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it's extremely important to establish goals for each campaign, and monitor the incremental success towards reaching those goals. Consistent analysis will allow you to understand how each campaign impacted buyer behavior and contributed to revenue. Then, use what you learned to inform the direction of your future campaigns.