Author - Payton Sherry

Payton is a graduate from DeSales University of Pennsylvania passionate about content creation and inbound marketing. When she’s not writing killer blogs, you can find Payton onstage or behind the scenes working on theatrical productions throughout the Lehigh Valley.

3 Best HubSpot New Products and Features Released at Inbound15
October 9th, 2015 - Posted by: in Marketing automation

“Only 8% of companies say that they have a tight alignment between Marketing and Sales.” - Brian Halligan - CEO and Founder at HubSpot The new products and features releases are in conjunction with HubSpot’s vision of consolidating the Marketing and Sales process. This vision is inspired by the 92% of companies that say that they don't have a tight alignment between Marketing and Sales. While all of the Hubspot new products and features are great inbound marketing and sales tools, there are three that come to mind as being the most effective.

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Live Streaming Tools Marketers Need to Know
September 21st, 2015 - Posted by: in Online visibility

Unless you're living in a marketing-free bubble, you've probably heard mention of Periscope, the newest live streaming app. Owned by Twitter, the app allows users to live stream events with viewer commenting abilities. While the app is relatively new, some brands such as Red Bull and Adidas have already started implementing effective marketing campaigns through Periscope. As we've begun to use the app for our own marketing efforts, we thought we'd share a few tips of the trade. Read on for 5 ways you can start using the Periscope app for your marketing efforts today.

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So you learned the HubSpot lingo, now can you make it work?
August 6th, 2015 - Posted by: in Content

Attract. Convert. Close. Delight. If you've worked with HubSpot in any capacity, you've heard this lingo. While it's no secret that HubSpot is a helpful marketing tool that can increase your ROI, the meaning behind these words might not be as clear. As a partner with HubSpot, we know that speaking the language isn't enough to implement impactful campaigns. To make your job a little easier, we've created this quick list of ways to turn all that marketing argot into action.

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Google’s Mobile Friendly Update: Is your website ready?
June 12th, 2015 - Posted by: in Online visibility

The entire internet community is talking about it: Google's Mobile Friendly Update. Some are even going as far as to call it the "Mobilegeddon". While it has nothing to do with Bruce Willis, the update might seem like the end of the world to businesses without mobile-friendly sites.

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