As Senior Director of Lead and Demand Generation at SmartAcre, Sonya brings a wealth of knowledge and experience directing and executing inbound and outbound marketing efforts at companies like Rally Software and IBM Watson. Sonya is passionate about leveraging her experience to help our clients scale their lead-to-revenue strategies and build successful, comprehensive marketing campaigns.
With ABM, customized marketing strategies are built for these specific accounts, rather than the entire current client database at once. Using ABM technology solutions that include account-based data and dynamic content placement, companies can effectively attract, engage, convert, and measure progress. Here are three key best practices to follow when implementing an ABM strategy.