Featured story / 7.11.18 by: Elizabeth Kern

Creating a Pillar Content Strategy in Four Steps

SmartAcre thoughts.

How to setup HubSpot Chat in 7 minutes
August 1st, 2018 - Posted by: in Marketing automation

Learn how implementing chat into your B2B website can increase your lead generation and improve customer service.

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Overcoming SEO, Design, and GDPR Digital Marketing Challenges
July 18th, 2018 - Posted by: in Content , Design/UX , Online visibility

SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design, and GDPR. Here is a full recap of the event.

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Creating a Pillar Content Strategy in Four Steps
July 11th, 2018 - Posted by: in Content , Marketing automation

Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.

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How Pillar Content Helped 3PL Central Rise Above the Competition
June 27th, 2018 - Posted by: in Marketing automation

SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions from 2017 to 2018 by 179% through the new pillar page.

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4 Ways I’ve Offended Prospects With Sales Emails
June 11th, 2018 - Posted by: in Sales Enablement

Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce emails, event invites. Lots of emails. I’ve also received a lot of email responses. Some have not been so favorable. Here are the top 4 email mistakes I’ve made to offend prospects.

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What’s The Deal with Data Studio?
March 29th, 2018 - Posted by: in Content

Are you interested in a visual, easy-to-understand reporting dashboard? Look no further than Google Data Studio. Check out our overview of the platform and learn some tips and tricks.

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Pardot Spring Cleaning
March 23rd, 2018 - Posted by: in Content , Marketing automation

Spring is here. It’s time to clean up everything, including your database in Pardot. Use these tactics to clean up your Pardot instance in time for the beginning of Q2.

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What’s All the Fuss A Bot?
March 9th, 2018 - Posted by: in

Learn how to automate your buyer’s journey via the power of chat and use this channel to generate leads, drive conversations, and grow your business. 

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Optimize Salesforce with Calendly to Stay on Top of Meetings
March 2nd, 2018 - Posted by: in Content , Marketing automation , Sales Enablement

Do you love the features that Calendly has to offer but you're underwhelmed with limited Salesforce integration capabilities? Fear not, we have the solution.

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The B2B Marketer’s Guide to the GDPR
February 23rd, 2018 - Posted by: in Content , Marketing automation

B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal data for EU residents.

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