The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales teams are aligned this year.
Engagement Studio in Pardot allows you to map the entire customer journey for a campaign on a single page. Check out our #smarthack to learn our top Engagement Studio program tips and tricks.
Now that 80% of total internet usage takes place on mobile devices, it’s time to adapt your whole mobile ad strategy - from the way you set goals, to the way you nurture leads.
Are you looking for a quick and easy way to improve your AdWords campaigns? Start by adding negative keywords to your campaign.
What are you doing this year to improve your email strategy and automation knowledge to ensure you are meeting 2018 standards?
ABM is a buzzword every marketer is using. Here are our tips on using the traditional Salesforce platform to effectively improve and execute your organization’s ABM efforts.
Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements I rely on for success.
Demonstrate that your marketing programs deliver with these helpful tactics that will generate engagement, convert leads, and create pipeline while using your hard-earned marketing dollars wisely.