Featured story / 7.11.18 by: Elizabeth Kern

Creating a Pillar Content Strategy in Four Steps

SmartAcre thoughts.

3 Remarketing Audiences You Should Use Today
February 16th, 2018 - Posted by: in Online visibility

While there are many ways to create a remarketing audience, here are three tried and true audiences you should always be using.

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3 Ways to Foster Marketing and Sales Alignment
February 9th, 2018 - Posted by: in Sales Enablement

The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales teams are aligned this year.

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#SmartHack Tip of the Week – Engagement Studio Tips
January 30th, 2018 - Posted by: in SmartHack

Engagement Studio in Pardot allows you to map the entire customer journey for a campaign on a single page. Check out our #smarthack to learn our top Engagement Studio program tips and tricks.

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Optimizing Your Mobile Ad Strategy
January 19th, 2018 - Posted by: in Content , Marketing automation

Now that 80% of total internet usage takes place on mobile devices, it’s time to adapt your whole mobile ad strategy - from the way you set goals, to the way you nurture leads.

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#SmartHack Tip of the Week – Improve Your AdWords Campaigns
January 16th, 2018 - Posted by: in Online visibility

Are you looking for a quick and easy way to improve your AdWords campaigns? Start by adding negative keywords to your campaign.

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4 Fundamental HubSpot Email Automation Tips for 2018
January 8th, 2018 - Posted by: in Content , Marketing automation

What are you doing this year to improve your email strategy and automation knowledge to ensure you are meeting 2018 standards?

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How to Use Salesforce for ABM
December 22nd, 2017 - Posted by: in Content , Marketing automation , Uncategorized

ABM is a buzzword every marketer is using. Here are our tips on using the traditional Salesforce platform to effectively improve and execute your organization’s ABM efforts.

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How to Make Your Marketing Data Actionable
December 19th, 2017 - Posted by: in Content

Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements I rely on for success.

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Practical Tips to Drive More Leads in 2018
December 15th, 2017 - Posted by: in Content

Demonstrate that your marketing programs deliver with these helpful tactics that will generate engagement, convert leads, and create pipeline while using your hard-earned marketing dollars wisely.

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5 Steps to Building a 2018 Marketing Plan
December 12th, 2017 - Posted by: in Content , Marketing automation

Use these 5 simple steps to create your marketing plan for 2018.

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