Before launching a brand new eBook, Cloud Elements wanted to test a title to determine what worked best with their target audience. The goal of the two-week test period was to:
SmartAcre worked with Cloud Elements to create a pre-launch testing strategy using a HubSpot landing page, email, PPC ads in AdWords and on social media, keyword research, social media content and crowdsourcing via Influitive.
The initial A/B test was just a starting point. SmartAcre worked with Cloud Elements on a post-launch promotion strategy that also included both paid placements and inbound marketing tactics such as content marketing, influencer outreach, AdWords retargeting, dZone paid ads, and email campaigns.
As part of this project, SmartAcre also created the eBook: The Definitive Guide to API Integrations.
In 2016, SmartAcre partnered with third-party logistics company, 3PL Central, to build out an integrated marketing program. As an extension of the 3PL Central marketing team, SmartAcre provides additional expertise and bandwidth to accelerate marketing ROI.
SmartAcre collaborated with Maintenance Connection to accelerate their marketing campaigns and provide a deep understanding of their lead nurturing effectiveness.
SmartAcre helped client, Exact MAX, automate and clearly designate lead status based on agreed upon definitions.
SmartAcre helped client, Cloud Elements, develop a piece of long-form content that resonated with their core audience, tech-savvy developers, but also powered their inbound marketing machine.
SmartAcre helped Smartling develop and implement a scalable, enterprise-wide, custom solution to assess lead quality using HubSpot and Salesforce.