Cloud Elements is a cloud API management and integration service that enables developers to publish, integrate, aggregate and manage all of their APIs through a unified platform. Using Cloud Elements, developers can quickly connect entire categories of cloud services (e.g., CRM, Documents, Finance) using uniform APIs or simply synchronize data between multiple cloud services (e.g. Salesforce, Zendesk and Quickbooks) using its innovative integration toolkit. Cloud Elements is headquartered in Denver, CO, but serves customers worldwide. More information about Cloud Elements can be found at www.cloud-elements.com.
Before launching a brand new eBook, Cloud Elements wanted to test a title to determine what worked best with their target audience. The goal of the two-week test period was to:
SmartAcre worked with Cloud Elements to create a pre-launch testing strategy using a HubSpot landing page, email, PPC ads in AdWords and on social media, keyword research, social media content and crowdsourcing via Influitive.
The initial A/B test was just a starting point. SmartAcre worked with Cloud Elements on a post-launch promotion strategy that also included both paid placements and inbound marketing tactics such as content marketing, influencer outreach, AdWords retargeting, dZone paid ads, and email campaigns.
As part of this project, SmartAcre also created the eBook: The Definitive Guide to API Integrations.