eCommerce Web Design

 

Bangor Cork Website

Bangor Cork is a U.S. supplier and distributor of cork rolls and cork sheets, and a manufacturer of corkboards, chalkboards, and whiteboards. The company primarily conducts their business online, using their website as a catalog and one-stop shop for customers and was recently in need of a brand refresh and website redesign. Bangor Cork approached SmartAcre with the challenge of redesigning their e-commerce website. With nearly ¼ of all Web traffic coming from mobile devices, the client needed to redesign their outdated site to a responsive design, with a goal of improving user experience and overall conversion rates for visitors on all devices.

Results.

32.75%

Online revenue

Increase in online revenue year over year

127.76%

Mobile revenue

Increase in mobile revenue year over year

12.45%

Conversion

Increase in eCommerce conversion rate year over year

35.50%

Transactions

Increase in online transactions year over year

10.57%

Mobile conversion

Increase in mobile conversion rate year over year

How We Did It

Strategy & Planning

Through user experience heat map tracking, SmartAcre discovered there was not a clear path for users to navigate to Bangor Cork’s product pages. A confusing checkout process further deterred users from completing orders, resulting in a high number of abandoned carts. SmartAcre determined a new user experience needed to be established, and designed a simple user flow for users to navigate to an end product and order within three clicks or less on all devices.

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Creative & Development

SmartAcre conducted a full brand refresh, redesigning Bangor Cork’s logo and branding to reflect a more modern look. Three separate designs provided unique, smooth experiences for shoppers across mobile, tablet, and desktop devices. SmartAcre provided new hi-res photography for more than 230 unique products, showcasing different selling points and capturing the quality of the client’s products.

bangor-cork

SmartAcre implemented a new e-commerce platform that allowed for flexibility in responsive design, a highly supported technology and simple backend usability for the client to view abandoned cart activity, manage products and process orders.

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Inbound Marketing

SmartAcre developed new, optimized content geared toward unique markets and customers, and continues to develop search friendly content centered around applications using Bangor Cork’s products. In addition, SmartAcre provides ongoing, proactive and agile SEO and paid ad services to ensure the site’s online visibility continues to perform as new search engine algorithms and features are rolled out. This includes social advertising, digital asset creation, and monthly content creation.

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