B2B Website Design, Development, ERP integration

 

 

EIC Solutions, Inc. is a leading global provider of electronic protection solutions, specifically focusing on thermal management. Since 1988, EIC has specialized in the design and manufacture of thermoelectric cooling systems for a wide range of industrial, commercial, and military and defense applications.

Working closely with customers, EIC creates engineered products designed to meet the unique needs of specific projects. EIC needed a new website to better represent their brand, streamline business operations and deliver a better user experience to find cooling solutions faster while supporting their growing business.

Results.

23%

Increase

in request for quotes

52%

Increase

in requests to see pricing

1:40

Time saved

on a daily basis developing new quotes for qualified leads

How We Did It

Creative & Development

SmartAcre worked with EIC to create a new responsive website that offers expanded product information on EIC’s complete line of cooling solutions for electrical and electronic enclosures. The updated design incorporates several new features to allow users to smoothly and easily navigate the site and to quickly learn more about EIC’s products in order to make a purchase decision.

SmartAcre found that there was a need to provide more information, technical specifications and detailed product photography to increase the users intent to view pricing or request a quote.

eic-solutions

eic-wireframes

Marketing Technology

The new site also offers users who are unsure about their exact cooling needs the ability to place an online air conditioner sizing request. Upon submission to view pricing or request a quote the prospect data is automatically entering into their Pardot Marketing Automation platform and ERP system immediately notifying EIC’s sales engineers.

pardot marketing automation