Outstanding Achievement in Mobile Development
Enrollment increased by 265 students in 2014
Increase in organic and total traffic since launch
SmartAcre worked with LCTI to create an engaging new site that is user-friendly and responsive. The new site gives the audience a look into the student experience. All internal content was transferred to LCTI’s Intranet to keep the public site external-focused. Because the site is built on a responsive framework, content management is easy and only needs to be done once. LCTI staff use the site to share class details, photos, videos, and career opportunities.
More than 30% of LCTIs users access the website from a mobile device. Now users can:
SmartAcre created PPC campaigns in AdWords to drive traffic to the new website and increase enrollment in adult education courses. Heatmap data reinforced the need for PPC specific landing pages that eliminated multiple click opportunities and visually drove the user to complete the form and become a lead. SmartAcre designed and developed new landing pages with keyword specific content and a streamlined design. Within just one moth, the landing pages more than doubled the amount of leads and reduced the cost per conversion by 57.81%.
In 2016, SmartAcre partnered with third-party logistics company, 3PL Central, to build out an integrated marketing program. As an extension of the 3PL Central marketing team, SmartAcre provides additional expertise and bandwidth to accelerate marketing ROI.
SmartAcre collaborated with Maintenance Connection to accelerate their marketing campaigns and provide a deep understanding of their lead nurturing effectiveness.
SmartAcre helped client, Exact MAX, automate and clearly designate lead status based on agreed upon definitions.
SmartAcre helped client, Cloud Elements, develop a piece of long-form content that resonated with their core audience, tech-savvy developers, but also powered their inbound marketing machine.
SmartAcre helped Smartling develop and implement a scalable, enterprise-wide, custom solution to assess lead quality using HubSpot and Salesforce.