Articles

Marketing Automation

Completing the Customer Journey with HubSpot Tools

The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in...

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Marketing Automation

How to set up HubSpot Chat in 7 minutes

Learn how implementing chat into your B2B website can increase your lead generation and improve customer service.

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Content Marketing

Overcoming SEO, Design, and GDPR Digital Marketing Challenges

SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome...

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Content Marketing

Creating a Pillar Content Strategy in Four Steps

Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.

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Content Marketing

4 Ways I’ve Offended Prospects With Sales Emails

Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails,...

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Marketing Automation

What’s The Deal with Data Studio?

Are you interested in a visual, easy-to-understand reporting dashboard? Look no further than Google Data Studio. Check out our overview of the platform...

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Marketing Automation

Pardot Database Clean-out

Spring is here. It’s time to clean up everything, including your database in Pardot. Use these tactics to clean up your Pardot instance in time for the...

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Marketing Automation

What’s All the Fuss A Bot?

Learn how to automate your buyer’s journey via the power of chat and use this channel to generate leads, drive conversations, and grow your business. 

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Content Marketing

The B2B Marketer’s Guide to the GDPR

B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection,...

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Content Marketing

3 Remarketing Audiences You Should Use Today

While there are many ways to create a remarketing audience, here are three tried and true audiences you should always be using.

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Content Marketing

3 Ways to Foster Marketing and Sales Alignment

The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things...

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Marketing Automation

Optimizing Your Mobile Ad Strategy

Now that 80% of total internet usage takes place on mobile devices, it’s time to adapt your whole mobile ad strategy - from the way you set goals, to...

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