Articles

Content Marketing

3 Ways to Foster Marketing and Sales Alignment

The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things...

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Marketing Automation

Optimizing Your Mobile Ad Strategy

Now that 80% of total internet usage takes place on mobile devices, it’s time to adapt your whole mobile ad strategy - from the way you set goals, to...

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Marketing Automation

4 Fundamental HubSpot Email Automation Tips for 2018

What are you doing this year to improve your email strategy and automation knowledge to ensure you are meeting 2018 standards?

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Sales Enablement

How to Use Salesforce for ABM

ABM is a buzzword every marketer is using. Here are our tips on using the traditional Salesforce platform to effectively improve and execute your organization’s...

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Content Marketing

How to Make Your Marketing Data Actionable

Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new...

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Demand Generation

Practical Tips to Drive More Leads in 2018

Demonstrate that your marketing programs deliver with these helpful tactics that will generate engagement, convert leads, and create pipeline while using...

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Demand Generation

5 Steps to Building a 2018 Marketing Plan

Use these 5 simple steps to create your marketing plan for 2018.

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Culture

4 Reasons to Choose SmartAcre as Your Marketing Agency

Set your IBM department up for 2018 success by partnering with an IBM approved marketing agency that can accelerate your efforts.

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Content Marketing

Making the Holiday’s “Bearable” – The Power of Digital Marketing

Here are some of our favorite holiday marketing campaigns that resonate with audiences around the world.

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Marketing Automation

The FAQs of Lead Attribution, HubSpot Edition

Lead attribution is one of the most important processes you can have to drive sales and marketing alignment. In order to help you implement, here are some...

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Content Marketing

Top 4 Spooky Marketing Tactics

As marketers, flexibility and creativity are key to success. However, here are the top 4 marketing tactics that you should avoid.

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Marketing Automation

5 Key Marketo Product Features To Make You A Marketing Superstar

If you're looking for ways to leverage Marketo's unique product features to drive new leads to your sales funnel and increase ROI, look no further. These...

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