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Best Practices

Content Marketing

How to Go Above and Beyond, Above the Fold

Master these 8 design and UX tips to ensure your website's prime real estate is optimized for visitor engagement.

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Demand Generation

5 User Experience (UX) Tips to Improve Demand Gen

Do better demand generation with these 5 user experience (UX) tips designed to help you elevate your marketing strategy.

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Marketing Automation

4 Steps to MQL Last Touch Attribution in HubSpot

Discover how to leverage HubSpot’s recent conversion function to track and analyze the content that prospects engage with prior to becoming an MQL.

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Culture

Ami DeWille, VP of Perform[cb], on Working With SmartAcre

"If you're looking for an agency partner that's smart, that will learn your business and with whom you can actually have some fun along the way, definitely...

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Content Marketing

Establish and Maintain Your Thought Leadership with High-Quality Content

Marketers, don't let content errors affect your SERP, brand affinity, and consumer trust. Discover the simple mistakes you should avoid so your content...

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Content Marketing

SEO + PPC Are Meant to Work Together

Marketers, we have been keeping SEO and PPC separated for too long. It’s time to start having them work together. Here’s why…

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Demand Generation

Strategic Nurture Programs Lead to 601% Increase in Inbound-Generated ROI

SmartAcre helped 3PL Central increase conversion rates and inbound-generated revenue through nurture programs aligned with each stage of the customer journey....

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Content Marketing

5 B2B Video Tactics You Should Implement in 2020

If you’re looking to include video in your 2020 omnichannel marketing plan, you’ve come to the right place. Learn how these 5 B2B video tactics can...

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Content Marketing

Tips for Producing Effective Marketing Videos on a Budget

You don't need Scorsese or six figures to make great marketing videos. A few basic tips and best practices can ensure your videos drive more engagement....

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Marketing Automation

How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 2)

Learn how you can move from planning a lead scoring model for your B2B marketing to actually implementing it.

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Marketing Automation

How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 1)

Looking to set up an efficient lead qualification system for sales handoff? Follow these top lead scoring best practices to success.

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Web Development

Is the WordPress 5.0 Gutenberg editor right for you?

The WordPress Gutenberg Editor: Watch or listen as members of the SmartAcre design and development team share best practices and discuss the pros and cons...

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