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Lead Attribution with HubSpot: Part 1 – Understanding Original Source Values
February 14th, 2019 - Posted by: in Marketing automation

Watch part one of this video series to get a deep dive of lead attribution in HubSpot. Part one will show you how to use HubSpot's default source property values. This is the first step to leveraging HubSpot to track marketing channel performance.

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Do More with HubSpot Reporting & Sales
February 12th, 2019 - Posted by: in Marketing automation

HubSpot Reporting and Sales are two tools that shouldn't be overlooked when refining your marketing automation stack. See if you're making the most of these key HubSpot features now.

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Using HubSpot Automation for Lead Nurturing
February 8th, 2019 - Posted by: in Marketing automation

HubSpot automation tools can help you drastically expand your demand gen funnel and close more leads than ever. Are taking full advantage of them? Find out now.

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Understanding Your HubSpot Contact Database
February 6th, 2019 - Posted by: in Marketing automation

Is an unorganized HubSpot database holding back your company's growth? Properly understanding and maintaining your contact data should be a core feature of your growth strategy. Learn more now.

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The Relationship Between UX and SEO: Test Your Website
February 4th, 2019 - Posted by: in Design/UX

Learn more about the relationship between UX and SEO, then take a minute to test your own website health with SmartAcre's free SEO website grader.

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Connecting HubSpot and Salesforce: Configuring, Syncing and Field Mapping
January 31st, 2019 - Posted by: in Marketing automation

Anyone can connect HubSpot and Salesforce, but not everyone can truly integrate them. Watch as our experts walk you through the process of configuring and synchronizing your marketing automation and CRM platforms.

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5 Lead to Revenue Management Mistakes Costing You Marketing Success
January 10th, 2019 - Posted by: in Marketing automation

As marketers, we are tasked with more than just lead and demand generation. We're also responsible for tying marketing efforts to overall company revenue. Don't fall victim to these common Lead to Revenue Management mistakes.

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Your Step by Step Guide to Switching Marketing Automation Platforms Part Four: Technology Implementation
November 13th, 2018 - Posted by: in Marketing automation

When it comes to switching your marketing automation platforms, businesses often overlook the technological details. Ensure your switch runs smoothly, long-term, with this post.

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B2B Marketing Takeaways From My First Time at Dreamforce
October 30th, 2018 - Posted by: in Content , Marketing automation

Our own Jenay Sellers spoke at Dreamforce this year, highlighting areas in data transparency as well as finding solutions to the GDPR challenges our Pardot and Salesforce customers are facing. Learn about some of her key takeaways from the event that can help to benefit you as a B2B marketer.

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Demand Generation Ideas for B2B Marketers
October 12th, 2018 - Posted by: in Content , Design/UX , Marketing automation , Online visibility

Download your new favorite playbook. SmartAcre's Demand Gen Playbook has 5 tactics designed to help you impact your pipeline growth and build a lead and demand generation plan that works for your business.

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