Marketing automation

Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing
September 18th, 2018 - Posted by: in Marketing automation

Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization, trust, and compliance, with a special focus on how we’re solving GDPR challenges for our Pardot and Salesforce customers.

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Your Step by Step Guide to Switching Marketing Automation Platforms Part Two: Setting Goals
September 4th, 2018 - Posted by: in Marketing automation

Once your business has decided that a marketing tech switch is the right move, you need to set some marketing automation goals that will guide your process to success.

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Your Step by Step Guide to Switching Marketing Automation Platforms: Getting Started
August 24th, 2018 - Posted by: in Marketing automation

Marketing technology should empower your team to be marketing superheroes. If your platform is holding you back, it’s never too late to change. Start with part one of our step-by-step guide to switching marketing automation platforms to learn how you can get the most from your tech stack.

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Completing the Customer Journey with HubSpot Tools
August 6th, 2018 - Posted by: in Marketing automation

The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage HubSpot tools to achieve this collaboration

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How to setup HubSpot Chat in 7 minutes
August 1st, 2018 - Posted by: in Marketing automation

Learn how implementing chat into your B2B website can increase your lead generation and improve customer service.

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Creating a Pillar Content Strategy in Four Steps
July 11th, 2018 - Posted by: in Content , Marketing automation

Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.

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How Pillar Content Helped 3PL Central Rise Above the Competition
June 27th, 2018 - Posted by: in Marketing automation

SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions from 2017 to 2018 by 179% through the new pillar page.

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Pardot Spring Cleaning
March 23rd, 2018 - Posted by: in Content , Marketing automation

Spring is here. It’s time to clean up everything, including your database in Pardot. Use these tactics to clean up your Pardot instance in time for the beginning of Q2.

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Optimize Salesforce with Calendly to Stay on Top of Meetings
March 2nd, 2018 - Posted by: in Content , Marketing automation , Sales Enablement

Do you love the features that Calendly has to offer but you're underwhelmed with limited Salesforce integration capabilities? Fear not, we have the solution.

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The B2B Marketer’s Guide to the GDPR
February 23rd, 2018 - Posted by: in Content , Marketing automation

B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal data for EU residents.

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