Marketing automation

How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 2)
August 5th, 2019 - Posted by: in Marketing automation

Learn how you can move from planning a lead scoring model for your B2B marketing to actually implementing it.

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How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 1)
May 23rd, 2019 - Posted by: in Marketing automation

Looking to set up an efficient lead qualification system for sales handoff? Follow these top lead scoring best practices to success.

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Marketo Sky: What B2B Marketers Need to Know
April 15th, 2019 - Posted by: in Marketing automation

Marketo Sky Beta is now available to all Marketo customers! Here's everything B2B marketers need to know about the roll-out of marketing software's new UI.

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Leverage Video Marketing for Demand Generation
March 22nd, 2019 - Posted by: in Marketing automation

The first Denver HubSpot User Group of 2019 was all about video. Learn from Vidyard's cofounders and a HubSpot Senior Growth Specialist to see why video marketing should be a part of every business' growth strategy.

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5 Reasons to Conduct a HubSpot Audit
March 13th, 2019 - Posted by: in Marketing automation

Feel like you’re not taking full advantage of HubSpot? Here are 5 reasons it’s time for a HubSpot audit to ensure you're getting ROI from your software.

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Lead Attribution with HubSpot: Part 2 – Creating a Master Lead Source Value
February 21st, 2019 - Posted by: in Marketing automation

Learn how to set up your own custom lead source values in part two of our video series on HubSpot Lead Attribution.

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Lead Attribution with HubSpot: Part 3 – Custom Lead Source Reports
February 20th, 2019 - Posted by: in Marketing automation

In this final installment of our HubSpot Lead Attribution video series we show you how to apply what you've learned in Part One - Default lead Sources and Part Two - Custom Master Lead Source so you can create a custom HubSpot lead source reports.

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Lead Attribution with HubSpot: Part 1 – Understanding Original Source Values
February 14th, 2019 - Posted by: in Marketing automation

Watch part one of this video series to get a deep dive of lead attribution in HubSpot. Part one will show you how to use HubSpot's default source property values. This is the first step to leveraging HubSpot to track marketing channel performance.

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Do More with HubSpot Reporting & Sales
February 12th, 2019 - Posted by: in Marketing automation

HubSpot Reporting and Sales are two tools that shouldn't be overlooked when refining your marketing automation stack. See if you're making the most of these key HubSpot features now.

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Using HubSpot Automation for Lead Nurturing
February 8th, 2019 - Posted by: in Marketing automation

HubSpot automation tools can help you drastically expand your demand gen funnel and close more leads than ever. Are taking full advantage of them? Find out now.

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