Marketing automation

Your Step by Step Guide to Switching Marketing Automation Platforms Part Four: Technology Implementation
November 13th, 2018 - Posted by: in Marketing automation

When it comes to switching your marketing automation platforms, businesses often overlook the technological details. Ensure your switch runs smoothly, long-term, with this post.

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B2B Marketing Takeaways From My First Time at Dreamforce
October 30th, 2018 - Posted by: in Content , Marketing automation

Our own Jenay Sellers spoke at Dreamforce this year, highlighting areas in data transparency as well as finding solutions to the GDPR challenges our Pardot and Salesforce customers are facing. Learn about some of her key takeaways from the event that can help to benefit you as a B2B marketer.

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Demand Generation Ideas for B2B Marketers
October 12th, 2018 - Posted by: in Content , Design/UX , Marketing automation , Online visibility

Download your new favorite playbook. SmartAcre's Demand Gen Playbook has 5 tactics designed to help you impact your pipeline growth and build a lead and demand generation plan that works for your business.

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Your Step by Step Guide to Switching Marketing Automation Platforms Part Three: Moving On
September 25th, 2018 - Posted by: in Marketing automation

When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology now. Part three in SmartAcre's "Switching Marketing Automation" blog series.

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Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing
September 18th, 2018 - Posted by: in Marketing automation

Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization, trust, and compliance, with a special focus on how we’re solving GDPR challenges for our Pardot and Salesforce customers.

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Your Step by Step Guide to Switching Marketing Automation Platforms Part Two: Setting Goals
September 4th, 2018 - Posted by: in Marketing automation

Once your business has decided that a marketing tech switch is the right move, you need to set some marketing automation goals that will guide your process to success.

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Your Step by Step Guide to Switching Marketing Automation Platforms: Getting Started
August 24th, 2018 - Posted by: in Marketing automation

Marketing technology should empower your team to be marketing superheroes. If your platform is holding you back, it’s never too late to change. Start with part one of our step-by-step guide to switching marketing automation platforms to learn how you can get the most from your tech stack.

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Completing the Customer Journey with HubSpot Tools
August 6th, 2018 - Posted by: in Marketing automation

The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage HubSpot tools to achieve this collaboration

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How to setup HubSpot Chat in 7 minutes
August 1st, 2018 - Posted by: in Marketing automation

Learn how implementing chat into your B2B website can increase your lead generation and improve customer service.

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Creating a Pillar Content Strategy in Four Steps
July 11th, 2018 - Posted by: in Content , Marketing automation

Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.

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