Marketing automation

5 Reasons to Conduct a HubSpot Audit
March 13th, 2019 - Posted by: in Marketing automation

Feel like you’re not taking full advantage of HubSpot? Here are 5 reasons it’s time for a HubSpot audit to ensure you're getting ROI from your software.

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Lead Attribution with HubSpot: Part 2 – Creating a Master Lead Source Value
February 21st, 2019 - Posted by: in Marketing automation

Learn how to set up your own custom lead source values in part two of our video series on HubSpot Lead Attribution.

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Lead Attribution with HubSpot: Part 3 – Custom Lead Source Reports
February 20th, 2019 - Posted by: in Marketing automation

In this final installment of our HubSpot Lead Attribution video series we show you how to apply what you've learned in Part One - Default lead Sources and Part Two - Custom Master Lead Source so you can create a custom HubSpot lead source reports.

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Lead Attribution with HubSpot: Part 1 – Understanding Original Source Values
February 14th, 2019 - Posted by: in Marketing automation

Watch part one of this video series to get a deep dive of lead attribution in HubSpot. Part one will show you how to use HubSpot's default source property values. This is the first step to leveraging HubSpot to track marketing channel performance.

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Do More with HubSpot Reporting & Sales
February 12th, 2019 - Posted by: in Marketing automation

HubSpot Reporting and Sales are two tools that shouldn't be overlooked when refining your marketing automation stack. See if you're making the most of these key HubSpot features now.

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Using HubSpot Automation for Lead Nurturing
February 8th, 2019 - Posted by: in Marketing automation

HubSpot automation tools can help you drastically expand your demand gen funnel and close more leads than ever. Are taking full advantage of them? Find out now.

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Understanding Your HubSpot Contact Database
February 6th, 2019 - Posted by: in Marketing automation

Is an unorganized HubSpot database holding back your company's growth? Properly understanding and maintaining your contact data should be a core feature of your growth strategy. Learn more now.

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Connecting HubSpot and Salesforce: Configuring, Syncing and Field Mapping
January 31st, 2019 - Posted by: in Marketing automation

Anyone can connect HubSpot and Salesforce, but not everyone can truly integrate them. Watch as our experts walk you through the process of configuring and synchronizing your marketing automation and CRM platforms.

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5 Lead to Revenue Management Mistakes Costing You Marketing Success
January 10th, 2019 - Posted by: in Marketing automation

As marketers, we are tasked with more than just lead and demand generation. We're also responsible for tying marketing efforts to overall company revenue. Don't fall victim to these common Lead to Revenue Management mistakes.

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Your Step by Step Guide to Switching Marketing Automation Platforms Part Four: Technology Implementation
November 13th, 2018 - Posted by: in Marketing automation

When it comes to switching your marketing automation platforms, businesses often overlook the technological details. Ensure your switch runs smoothly, long-term, with this post.

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