Marketing automation

Completing the Customer Journey with HubSpot Tools
August 6th, 2018 - Posted by: in Marketing automation

The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage HubSpot tools to achieve this collaboration

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How to set up HubSpot Chat in 7 minutes
August 1st, 2018 - Posted by: in Marketing automation

Learn how implementing chat into your B2B website can increase your lead generation and improve customer service.

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Creating a Pillar Content Strategy in Four Steps
July 11th, 2018 - Posted by: in Content , Marketing automation

Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.

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How Pillar Content Helped 3PL Central Rise Above the Competition
June 27th, 2018 - Posted by: in Marketing automation

SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions from 2017 to 2018 by 179% through the new pillar page.

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Pardot Database Clean-out
March 23rd, 2018 - Posted by: in Content , Marketing automation

Spring is here. It’s time to clean up everything, including your database in Pardot. Use these tactics to clean up your Pardot instance in time for the beginning of Q2.

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Optimize Salesforce with Calendly to Stay on Top of Meetings
March 2nd, 2018 - Posted by: in Content , Marketing automation , Sales Enablement

Do you love the features that Calendly has to offer but you're underwhelmed with limited Salesforce integration capabilities? Fear not, we have the solution.

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The B2B Marketer’s Guide to the GDPR
February 23rd, 2018 - Posted by: in Content , Marketing automation

B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal data for EU residents.

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Optimizing Your Mobile Ad Strategy
January 19th, 2018 - Posted by: in Content , Marketing automation

Now that 80% of total internet usage takes place on mobile devices, it’s time to adapt your whole mobile ad strategy - from the way you set goals, to the way you nurture leads.

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4 Fundamental HubSpot Email Automation Tips for 2018
January 8th, 2018 - Posted by: in Content , Marketing automation

What are you doing this year to improve your email strategy and automation knowledge to ensure you are meeting 2018 standards?

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How to Use Salesforce for ABM
December 22nd, 2017 - Posted by: in Content , Marketing automation , Uncategorized

ABM is a buzzword every marketer is using. Here are our tips on using the traditional Salesforce platform to effectively improve and execute your organization’s ABM efforts.

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