Marketing automation

5 Key Marketo Product Features To Make You A Marketing Superstar
September 6th, 2017 - Posted by: in Marketing automation

If you're looking for ways to leverage Marketo's unique product features to drive new leads to your sales funnel and increase ROI, look no further. These Marketo tips will make you a marketing automation superstar in no time.


It Is Certain… Email is Here to Stay.
August 15th, 2017 - Posted by: in Content , Marketing automation

Whether you’re just beginning to implement email into your marketing plan or working to take it to the next level, use these tips and tricks to audit your email program and implement new ideas that will quickly improve your open, click-through rates—and ultimately—conversions.


Cloud Elements Sees 40% Lead Attribution from One Asset through HubSpot
July 28th, 2017 - Posted by: in Marketing automation

Sure, every marketing team is looking to fill their funnel with targeted leads by driving awareness with enticing, relevant content. But, that can be easier said than done.


Don’t Drown in Your Contact Database: Start Weeding Today
July 25th, 2017 - Posted by: in Content , Marketing automation

Looking to do some spring cleaning, but in the summertime? Check out this blog to learn how to clean out your contact database using a re-engagement campaign.


Two Hubspot Quick Wins for Immediate, Measurable Results
July 19th, 2017 - Posted by: in Marketing automation

This blog outlines two “quick wins” we’ve recently implemented for our clients - which you can also implement in your Hubspot instance for measurable results that prove ROI can be achieved in just a matter of hours.


Maximize your Pardot Engagement Studio QA Process
July 13th, 2017 - Posted by: in Marketing automation

Understand the basics of drip programs and the improvements that Pardot’s Engagement Studio from Salesforce makes to the process. We'll demonstrate the testing and reporting features of Engagement Studio, and how to incorporate them into your QA process when building and measuring drip programs. Watch to learn how you can use these tools to ensure your program are as impactful as possible.


6 Clear Benefits of Account Based Marketing
June 15th, 2017 - Posted by: in Marketing automation , Sales Enablement

Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use to support your case for your marketing department to finally make the ABM shift):


Lead Scoring: Marketing’s Best Assist for Sales’ Prospecting
June 12th, 2017 - Posted by: in Marketing automation

How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.


Account Based Marketing (ABM): It’s Just Good Marketing
June 8th, 2017 - Posted by: in Marketing automation , Sales Enablement

There is no arguing that knowing the companies you want to market and sell to just makes sense. It’s JGM. However, there are a number of “new” marketing and sales tools and technologies that give a whole new meaning, and new possibilities, to an account-based marketing strategy.


Inbound Marketing: The (Not So) Secret to Marketing Success
May 26th, 2017 - Posted by: in Marketing automation

In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog post will focus on another angle of the report: inbound marketing. Specifically, I wanted to point out some key stats that might help you build your argument or justify the importance of an inbound marketing program with key audiences such as upper management and sales.


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