Getting the most out of HubSpot starts with ensuring that the marketing automation platform is fully setup with all its great features and tools. The HubSpot Scorecard is a quick checklist of features and setup items within HubSpot. SmartAcre uses this as a checklist for going through any initial setup or HubSpot audit process.
Through Google's Quick Actions, calls-to-action can now be placed in email subject lines. Calls-to-action are the minimalist buttons commonly seen promoting educational material, or a link to registering for a membership. These buttons are used to generate leads and draw in potential customers, and could significantly change the way promotional emails are created and interpreted. Making email marketing more efficient and effective could generate a new wave of business from clients, and would be a marketers dream. Read more about the benefits of this update, and how to employ these buttons in your email.
In nearly 15 years of working in the online marketing industry, I've blogged in fits and starts, but it's never quite stuck or become a habit. Why then should this time be any different?