Welcome to the second video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. Watch our screencast to learn how to use List Views with the Salesforce Lightning Experience to create filters, customize columns, and create charts.
Welcome to the first video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. During this screencast, you will learn how to determine if Salesforce Lightning has been enabled in your organization and how to navigate to the new interface.
Prospects and clients often contact us to implement, manage, or improve campaigns using Pardot, HubSpot, or Marketo. Many businesses that feel that they are not getting the most out of their investment in marketing automation are only scratching the surface of the software’s capabilities. We put together a checklist to help identify areas for improvement.
“Only 8% of companies say that they have a tight alignment between Marketing and Sales.” - Brian Halligan - CEO and Founder at HubSpot The new products and features releases are in conjunction with HubSpot’s vision of consolidating the Marketing and Sales process. This vision is inspired by the 92% of companies that say that they don't have a tight alignment between Marketing and Sales. While all of the Hubspot new products and features are great inbound marketing and sales tools, there are three that come to mind as being the most effective.
Getting the most out of HubSpot starts with ensuring that the marketing automation platform is fully setup with all its great features and tools. The HubSpot Scorecard is a quick checklist of features and setup items within HubSpot. SmartAcre uses this as a checklist for going through any initial setup or HubSpot audit process.
Through Google's Quick Actions, calls-to-action can now be placed in email subject lines. Calls-to-action are the minimalist buttons commonly seen promoting educational material, or a link to registering for a membership. These buttons are used to generate leads and draw in potential customers, and could significantly change the way promotional emails are created and interpreted. Making email marketing more efficient and effective could generate a new wave of business from clients, and would be a marketers dream. Read more about the benefits of this update, and how to employ these buttons in your email.
In nearly 15 years of working in the online marketing industry, I've blogged in fits and starts, but it's never quite stuck or become a habit. Why then should this time be any different?