When creating a new campaign, take insights from your past successes and failures to shape what you do.
Here are 3 quick tools to help you pinpoint where your marketing technology is broken. Instead of using really technical resources, try these first.
Have you ever needed a high quality image in a timely fashion? Here are a few tips that may help you in the future.
Begin with the end in mind. Before you start any campaign, note who you're trying to talk to.
Sales is a numbers game. It is important to understand how well you are performing today and use that data to distinguish areas for improvement and optimization.
Segmenting your database can help you to better understand how your contacts are different and how to develop the most effective email and content strategies to engage with each of them.
It is important to have a strategy for A/B testing, but if you are just getting started, don't over think it. For example, try A/B testing your next email from name to optimize for open rates.