Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce emails, event invites. Lots of emails. I’ve also received a lot of email responses. Some have not been so favorable. Here are the top 4 email mistakes I’ve made to offend prospects.
Do you love the features that Calendly has to offer but you're underwhelmed with limited Salesforce integration capabilities? Fear not, we have the solution.
The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales teams are aligned this year.
It seems like everyone in the world of marketing is talking about ABM (including us here at SmartAcre), but is this marketing strategy the right fit for you? We’ve put together a quick list of Pros and Cons of ABM to let you decide for yourself
With ABM, customized marketing strategies are built for these specific accounts, rather than the entire current client database at once. Using ABM technology solutions that include account-based data and dynamic content placement, companies can effectively attract, engage, convert, and measure progress. Here are three key best practices to follow when implementing an ABM strategy.
Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use to support your case for your marketing department to finally make the ABM shift):
There is no arguing that knowing the companies you want to market and sell to just makes sense. It’s JGM. However, there are a number of “new” marketing and sales tools and technologies that give a whole new meaning, and new possibilities, to an account-based marketing strategy.
Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication. Tying these strategies together and implementing them within marketing or sales technology automates this entire process from a lead’s first touchpoint to their sales-qualified status.
Welcome to the third video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. Watch our screencast to learn how to create several list views to help sales representatives and managers better manage their lead pipeline.
Welcome to the second video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. Watch our screencast to learn how to use List Views with the Salesforce Lightning Experience to create filters, customize columns, and create charts.