Demand Generation Ideas for B2B Marketers

October 12th, 2018 - Posted by: in Content , Design/UX , Marketing automation , Online visibility

Are you looking for demand generation ideas to help you answer questions like these:

  • How do I convert my organic website traffic into high-quality leads? 
  • WTF is going on with my organic website traffic, why does it keep decreasing despite constant on-page optimizations? 
  • How can I fill the top of my funnel with leads FAST?

If so, the internet brought you to the right place. Keep reading.

B2B marketing is hard. Often with limited resources, you are expected to hit aggressive revenue goals. And it can be hard to prioritize internal requests with strategy and marketing operations that will move the needle. We are here to help.

Demand Generation Ideas

Instead of giving you a list of ideas to add to your never-ending to-do list, we polled our team of marketing experts here at SmartAcre to round up the best marketing ideas that we know will drive results. To make it easy on you, we packaged all of these ideas into an easy to use playbook aligned to your marketing goals AND your budget. These tactics range from CRO, SEO, PPC, marketing and sales automation, to website improvements and more. To make them manageable, we included a level of effort with each idea so you can realistically build a plug and play strategy.

For example, if your goal is to increase conversions, but you have limited time to devote to a solution this quarter, we would try this play:

Based on organic traffic and bounce rates, do you know what your top performing blog posts are? Do these blog posts have CTAs on them? Are they the right CTAs? For a quick win, identify your high-value blog content and page bounce rates in Google Analytics and add impactful CTAs to the top five posts based on organic traffic in the last year. Next, do the same thing to the top five posts with the highest bounce rate in the last year. Better yet (and with a bit more effort) look at lead flow or pop-up options for those pages with a high bounce to entice visitors to stick around.

If your goal is to prove ROI on your marketing automation platforms like HubSpot, Pardot, or Marketo, before the end of the year and you can devote more than a few hours to building your business case, we would try this play:

Wake up your database! Run an email re-engagement campaign with a survey-style email to engage with dormant leads and identify inactive and uninterested contacts for database cleanup. You don’t have to over complicate this by using a survey tool, either. Simply ask a question in the email, include a couple of links in your answer choices, and track where people click. The best part is, you can also use this opportunity to export leads that bounce, opt out, or do not engage – reducing the size of your database, improving email deliverability and saving money.

Tactical Marketing Playbook

Demand Generation Ideas

Want more tactics or ideas like these? Get your Demand Generation Playbook and use it as your plug and play marketing strategy. Here’s what we recommend:

  • Start with your goals: leads, conversions, revenue etc.
  • Align the LOE with impact. If something has a low level of effort and will have a high impact on your goals, that’s where you want to start! Create your plan for the quarter using this approach.
  • Want to accelerate results? Contact our team of experts in marketing and sales technology

Now, let’s get to it. Get access to your Demand Gen Playbook with tactics to fit your goals and budget.

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