3PL Central | Campaign
In 2016, SmartAcre® partnered with third-party logistics company, 3PL Central, to build out an integrated marketing program. As an extension of the 3PL Central marketing team, SmartAcre provided additional expertise and bandwidth to accelerate marketing ROI.
3PL Central hired SmartAcre, a HubSpot partner, to improve paid campaigns and accelerate marketing activities. Initially, the priorities included:
After learning more about the marketing challenges facing 3PL Central, SmartAcre realized lead acceleration and marketing automation weren’t the only marketing components that could be improved. We recommended new campaigns which led to the creation of new landing pages and design assets, ultimately sparking a conversation about improving the entire 3PL Central website.
“SmartAcre is a true partner to my marketing team and, more importantly, my business. From the smallest task to the largest campaign, I know SmartAcre will be by my side providing exceptional service. I trust SmartAcre everyday to help my team be the very best. From helping navigate day-to-day marketing operational needs to building new campaigns to managing our PPC or completely redesigning our website, I know SmartAcre is there.
To me, SmartAcre is not an agency working with me, but a total extension of my team.”
Chelsea Levengood, Director of Marketing at 3PL Central
To build a solid foundation and deliver value to the client quickly and efficiently, SmartAcre leveraged a 90-day onboarding approach.
The first 30 days consisted of taking a client deep-dive to ensure client processes, systems, and challenges were clearly understood by SmartAcre. By doing so, SmartAcre could identify early roadblocks, focus on tactics that bring the most value, and launch campaigns quickly. For 3PL Central, SmartAcre:
SmartAcre used days 31-90 to focus on the implementation of all key data points uncovered during the first 30 days. For 3PL Central, SmartAcre:
By 90 days in, SmartAcre had become a fully sufficient extension of the client’s marketing team, able to understand the overall strategy and execute across a variety of tactics to deliver results. For 3PL Central, SmartAcre:
25%
Increase in opportunities won generated by marketing
45%
Increase in organic traffic post website redesign
75%
Increase in paid search MRR from 2016 to 2017
SmartAcre prides itself on delivering results quickly, which is possible thanks to efficient onboarding that also sets up a successful client engagement.
SmartAcre has a unique ability to effectively onboard new clients to not only tackle their initial challenges but also more thoroughly understand the ways in which they can improve the overall marketing and sales process. SmartAcre partnered with 3PL Central to deliver value and results aligned with their overall business goals, not just marketing metrics.
As an agile extension of 3PL Central’s marketing team, SmartAcre was able to adapt to meet 3PL Central’s diverse set of needs. SmartAcre helped 3PL Central achieve the following milestones after building a strong foundation:
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