In 2016, SmartAcre® partnered with third-party logistics company, 3PL Central, to build out an integrated marketing program. As an extension of the 3PL Central marketing team, SmartAcre provides additional expertise and bandwidth to accelerate marketing ROI.
Increase in won opportunities generated by marketing
Increase in organic traffic post website redesign
Increase in paid search MRR from 2016 to 2017
3PL Central hired SmartAcre, a HubSpot partner, to improve paid campaigns and accelerate marketing activities. Initially the priorities included the strategy and build out of campaigns and assets, improving the integration between HubSpot and Salesforce, and gathering and analyzing marketing and sales data to track ROI.
After learning more about the marketing challenges facing 3PL Central, SmartAcre realized lead acceleration and marketing automation weren’t the only marketing components that could be improved. Acting as an extension of the 3PL Central marketing team, SmartAcre recommended new campaigns, which led to the creation of new landing pages and design assets, ultimately sparking a conversation about improving the entire 3PL Central website.
“SmartAcre is a true partner to my marketing team and, more importantly, my business. From the smallest task to the largest campaign, I know SmartAcre will be by my side providing exceptional service. I trust SmartAcre everyday to help my team be the very best. From helping navigate day-to-day marketing operational needs to building new campaigns to managing our PPC or completely redesigning our website, I know SmartAcre is there.
To me, SmartAcre is not an agency working with me, but a total extension of my team.”
Chelsea Levengood, Director of Marketing at 3PL Central
To build a solid foundation and deliver client value quickly and efficiently, SmartAcre leverages a 90-day onboarding approach.
The first 30-days consists of taking a client deep-dive to ensure client processes, systems, and challenges are clearly understood by SmartAcre. In doing so, SmartAcre can identify early roadblocks, focus on tactics that bring the most value, and launch campaigns quickly. For 3PL Central, SmartAcre:
SmartAcre uses days 31-90 to focus on the implementation of all key data points uncovered during the first 30 days. For 3PL Central, SmartAcre:
At 90-days in, SmartAcre has become a fully sufficient extension of the client’s marketing team. SmartAcre understands the overall strategy and can execute across a variety of tactics to deliver results. For 3PL Central, SmartAcre:
While efficient onboarding is crucial to any successful client engagement, SmartAcre prides itself on delivering results. As an agile extension of 3PL Central’s marketing team, SmartAcre was able to adapt to meet 3PL Central’s diverse set of needs. Since 2016, SmartAcre has helped 3PL Central achieve the following milestones after building a strong foundation:
SmartAcre has a unique ability to effectively onboard new clients to not only tackle their initial challenges but also more thoroughly understand the ways in which they can improve the overall marketing and sales process. SmartAcre partnered with 3PL Central to deliver value and results aligned with their overall business goals, not just marketing metrics. By focusing on lead-to-revenue marketing across the buyer’s journey, SmartAcre is able to constantly identify new ideas and tactics, making SmartAcre an integral part of 3PL Central.
3PL Central is the leader and most popular cloud-based WMS available in the Third-Party Logistics and Warehousing industry marketplace. The company’s products seamlessly integrate with a large and growing number of eCommerce enablement technologies, EDI providers, ERP platforms, accounting packages, shipping partners, and other supply chain technologies to deliver a full warehouse management platform to its customers.
Since 2006, 3PL Central’s software solutions have grown exponentially, providing enterprise-class WMS functionality to a range of warehouse operations who need a nimble SaaS WMS while remaining easy-to-use, flexible, and scalable.
Designed to meet the unique needs of today’s high-tech warehousing operations, from traditional 3PLs to Fortune 500 Distribution Centers, the company’s products help their customers increase sales, streamline operations, and improve customer satisfaction. All while expanding overall profitability.
For additional information, please visit www.3plcentral.com.