The SmartAcre team continues its westward expansion with three new team members joining the Denver team. In an effort to support SmartAcre’s demand gen efforts and new clients, Team Gold Rush joins the SmartAcre roster alongside Team Orange Crush. Take some time to learn about Gold Rush below and get some great marketing tips from our newest experts:
Emma Yeransian, Inbound Marketing Associate
Emma is a former SmartAcre intern joining the Denver team as an Inbound Marketing Associate. A recent graduate of Lehigh University, Emma looks forward to diving into the world of inbound marketing, with a focus on everything content related. In her spare time, she loves to snowboard, play tennis, and practice yoga.
Marketing Tip: Remember your buyer personas. When things get tough or confusing, refocus and remember who you are targeting. Simply thinking back to the creation of buyer personas always helps to put everything in perspective. Keep it simple!
Jess Engel, Campaign Manager
A Colorado native with a love of creative marketing and digital strategy, Jess returned home to Denver after attending Chapman University to take advantage of trail running, hiking, snowshoeing, climbing, and JEEPing around the mountains. Jess is always excited by out-of-the-box thinking and has executed a wide variety of campaigns and strategies for marketing agencies and visionary companies alike.
Marketing Tip: Always remember the mobile world we live in! Make sure to create, implement, and test every campaign with mobile devices in mind, ensuring a seamless user experience and optimizing success.
Eric Bodnar, Inbound Marketing Associate
Eric is a native of Connecticut that most recently worked in SEO Strategy for global hotels at Marriott International in Washington, DC. A graduate of Denison University, Eric has experience in paid, SEO, content creation and even built his own music-sharing service in high school. You’ll likely find Eric in the gym in the morning and in the mountains on the weekend.
Marketing Tip: Be clear and concise in your CTAs. Whether working on a banner ad or a Yelp CTA, utilize language relevant to your specific industry, entice the user to click on the CTA and ensure they are directed to the proper landing page.
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