This week’s #SmartHack is brought to you by Inbound Marketing Associate, Kayla Hollenbaugh.
When creating forms for landing pages, you don’t want to scare away leads with too many required fields for them to fill out, but you also shouldn’t be afraid to ask for information. If your form is too short, your landing page offer may look less valuable than it actually is. A/B test different form lengths and different fields on your landing page to see which ones get you the best conversion rates. Then, when you have your leads ready to be passed onto sales, sales will have all the information they need to kick off that first sales call.