This week’s #SmartHack is brought to you by SmartAcre Account Strategist, Anna Broomall.
Understanding who is in your database is a common challenge faced by marketing professionals.
Segmenting your database can help you to better understand how your contacts are different and how to develop the most effective email and content strategies to engage with each of them.
If you haven’t yet segmented your database, start by grouping your contacts based on your buyer personas. The messaging around the industry challenges and solutions for one persona may not be ideal for another in a different industry. Then you can begin to expand on your database segmentation by grouping contacts by their Lifecycle stage to speak to where each contact is within the customer journey.