Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent lead generation. What would happen if you removed the gate? In this blog, we’ll reference our client who was ready to take the risk of letting their gate down in order to improve their organic rank. Find out what happened.
SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions from 2017 to 2018 by 179% through the new pillar page.
A new SmartAcre office located in Denver will allow the company to support growing demand for marketing technology consulting and services to SaaS and technology clients, be closer to clients in the Western US, and bring on new Denver-based talent.
As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities like the recent New York City HubSpot User Group (HUG). On March 29, 50 inbound marketers came together to learn best practices surrounding lead and demand generation, and discuss the technology that supports it.
I left HubSpot’s Inbound15 conference feeling motivated, curious, inspired... and tired. I always like to take a few days after events to decompress and think about what is sticking with me and why. So here is what I left #Inbound15 with. I would be interested in getting your take, too.
Any landing page should be about one thing: converting visitors to leads. One of the most effective tactics to improve your conversion rates is to incorporate video into your landing pages. According to a study by eyeviewdigital.com, video on landing pages can increase conversion by 80%. In order to ensure your landing pages get that kind of lift to your conversion rates, here are some best practices.
Attract. Convert. Close. Delight. If you've worked with HubSpot in any capacity, you've heard this lingo. While it's no secret that HubSpot is a helpful marketing tool that can increase your ROI, the meaning behind these words might not be as clear. As a partner with HubSpot, we know that speaking the language isn't enough to implement impactful campaigns. To make your job a little easier, we've created this quick list of ways to turn all that marketing argot into action.
SmartAcre recently joined HubSpot as a Certified Agency Partner. HubSpot, a leading marketing automation, inbound marketing, and sales platform, works hand-in-hand with Agency Partners.