At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy, measure and optimize digital media and customer experiences in one place.” Sounds great Google, but what does this mean for B2B marketers? Find out in this blog post.
Through Google's Quick Actions, calls-to-action can now be placed in email subject lines. Calls-to-action are the minimalist buttons commonly seen promoting educational material, or a link to registering for a membership. These buttons are used to generate leads and draw in potential customers, and could significantly change the way promotional emails are created and interpreted. Making email marketing more efficient and effective could generate a new wave of business from clients, and would be a marketers dream. Read more about the benefits of this update, and how to employ these buttons in your email.
When Google Local / Places / Plus all merged into one with Google My Business, you most likely logged into Google and found that you now owned multiple pages - most likely a Google+ company page with a verified URL, and a separate page with your verified local listing. Now what? I scoured blogs, forums and Google documentation for consolidating these pages with no avail, so here it is folks: The Step by Step Guide - How to Merge Google+ Pages
The entire internet community is talking about it: Google's Mobile Friendly Update. Some are even going as far as to call it the "Mobilegeddon". While it has nothing to do with Bruce Willis, the update might seem like the end of the world to businesses without mobile-friendly sites.