Optimizing Your Mobile Ad Strategy
January 19th, 2018 - Posted by: in Content , Marketing automation

Now that 80% of total internet usage takes place on mobile devices, it’s time to adapt your whole mobile ad strategy - from the way you set goals, to the way you nurture leads.


How to Make Your Marketing Data Actionable
December 19th, 2017 - Posted by: in Content

Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements I rely on for success.


The FAQs of Lead Attribution, HubSpot Edition
November 9th, 2017 - Posted by: in Marketing automation

Lead attribution is one of the most important processes you can have to drive sales and marketing alignment. In order to help you implement, here are some of the FAQs we hear most often.


HubSpot Helps MAX Win Big: How Lead Attribution & Automation is the Future of Client Enablement
July 31st, 2017 - Posted by: in Marketing automation , Sales Enablement

When MAX first partnered with SmartAcre in April 2016, they were looking for great ways to promote their ERP services and improve their marketing and sales practices with the help of HubSpot.


Email Marketing: I Ain’t Dead Yet
May 16th, 2017 - Posted by: in Content , Marketing automation

Recently, HubSpot surveyed more than 6,000 marketers and sales professionals; asking about their companies’ priorities, challenges, strategies, and trajectories when it comes to inbound marketing efforts. HubSpot compiles these insights to create their comprehensive report, which was released today: The State of Inbound.


3 Demand Generation Tips from the New York City HUG Event
May 5th, 2017 - Posted by: in Content

As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities like the recent New York City HubSpot User Group (HUG). On March 29, 50 inbound marketers came together to learn best practices surrounding lead and demand generation, and discuss the technology that supports it.


Are You Using Marketing Automation To Its Full Potential?
March 3rd, 2016 - Posted by: in Marketing automation

Prospects and clients often contact us to implement, manage, or improve campaigns using Pardot, HubSpot, or Marketo. Many businesses that feel that they are not getting the most out of their investment in marketing automation are only scratching the surface of the software’s capabilities. We put together a checklist to help identify areas for improvement.


3 Best HubSpot New Products and Features Released at Inbound15
October 9th, 2015 - Posted by: in Marketing automation

“Only 8% of companies say that they have a tight alignment between Marketing and Sales.” - Brian Halligan - CEO and Founder at HubSpot The new products and features releases are in conjunction with HubSpot’s vision of consolidating the Marketing and Sales process. This vision is inspired by the 92% of companies that say that they don't have a tight alignment between Marketing and Sales. While all of the Hubspot new products and features are great inbound marketing and sales tools, there are three that come to mind as being the most effective.


Top Take Aways from #Inbound15
September 25th, 2015 - Posted by: in Culture

I left HubSpot’s Inbound15 conference feeling motivated, curious, inspired... and tired. I always like to take a few days after events to decompress and think about what is sticking with me and why. So here is what I left #Inbound15 with. I would be interested in getting your take, too.


Is Your HubSpot Instance Fully Integrated? Find out with SmartAcre’s HubSpot Scorecard
September 7th, 2015 - Posted by: in Marketing automation

Getting the most out of HubSpot starts with ensuring that the marketing automation platform is fully setup with all its great features and tools. The HubSpot Scorecard is a quick checklist of features and setup items within HubSpot. SmartAcre uses this as a checklist for going through any initial setup or HubSpot audit process.


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