The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage HubSpot tools to achieve this collaboration
SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions from 2017 to 2018 by 179% through the new pillar page.
Now that 80% of total internet usage takes place on mobile devices, it’s time to adapt your whole mobile ad strategy - from the way you set goals, to the way you nurture leads.
Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements I rely on for success.
Lead attribution is one of the most important processes you can have to drive sales and marketing alignment. In order to help you implement, here are some of the FAQs we hear most often.
When MAX first partnered with SmartAcre in April 2016, they were looking for great ways to promote their ERP services and improve their marketing and sales practices with the help of HubSpot.
Recently, HubSpot surveyed more than 6,000 marketers and sales professionals; asking about their companies’ priorities, challenges, strategies, and trajectories when it comes to inbound marketing efforts. HubSpot compiles these insights to create their comprehensive report, which was released today: The State of Inbound.
As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities like the recent New York City HubSpot User Group (HUG). On March 29, 50 inbound marketers came together to learn best practices surrounding lead and demand generation, and discuss the technology that supports it.