inbound marketing

How to Make Your Marketing Data Actionable
December 19th, 2017 - Posted by: in Content

Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements I rely on for success.

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#SmartHack Tip of the Week – Remarketing to Website Visitors
December 5th, 2017 - Posted by: in SmartHack

Don't let your website visitors slip through the cracks. Instead, reach out to them by building a remarketing campaign.

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4 Marketing Tips for Every Startup
September 25th, 2017 - Posted by: in Content

Is your startup experiencing these 4 marketing challenges? Here’s what to do.

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Account Based Marketing — More Than Just A Buzzword
August 4th, 2017 - Posted by: in Content ,

Download your free ABM Playbook for a comprehensive look at how ABM works, how it’s implemented, and how it can move your organization closer to its objectives.

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May #SmartHacks: Inbound Marketing Quick Wins
June 14th, 2017 - Posted by: in SmartHack

In case you missed them, we gathered all of our #SmartHacks from the month of May in one place. We will continue to publish a new #SmartHack every Friday to give you a quick tip that you can use to improve your inbound marketing strategy every week. Follow us on Twitter, Facebook, and LinkedIn so that you never miss a #SmartHack.

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Lead Scoring: Marketing’s Best Assist for Sales’ Prospecting
June 12th, 2017 - Posted by: in Marketing automation

How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.

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Toss Me Align: The value of sales and marketing alignment
May 31st, 2017 - Posted by: in Culture

More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as opposed to a quick win mentality). The second highest marketing strategy priority is “growing traffic to website”, which provides value for both lead nurturing and lead generation efforts.

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Inbound Marketing: The (Not So) Secret to Marketing Success
May 26th, 2017 - Posted by: in Marketing automation

In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog post will focus on another angle of the report: inbound marketing. Specifically, I wanted to point out some key stats that might help you build your argument or justify the importance of an inbound marketing program with key audiences such as upper management and sales.

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3 Demand Generation Tips from the New York City HUG Event
May 5th, 2017 - Posted by: in Content

As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities like the recent New York City HubSpot User Group (HUG). On March 29, 50 inbound marketers came together to learn best practices surrounding lead and demand generation, and discuss the technology that supports it.

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